Benepik Launches Tech-enabled Consumer Loyalty Program, Enhances Brand Affinity!

GURUGRAM, India - Sept. 16, 2024 - PRLog -- Benepik, a leader in Rewards, Loyalty, and Corporate Gifting, has introduced a Consumer Loyalty Program, enabling brands to leverage first-party data for personalized marketing. As consumer brands shift towards real-time insights & personalized campaigns, first-party data has become essential for building stronger consumer relationships, reducing acquisition costs, and boosting retention rates.

With many brands selling through online marketplaces & modern trade, the lack of direct consumer data creates a disconnect. Benepik's loyalty program bridges this gap by fostering engagement and collecting valuable first-party data. Projections estimate the consumer loyalty market to grow from $6.47 billion in 2023 to $28.65 billion by 2030, reflecting the increasing importance of consumer-centric strategies.

Benepik's program can be seamlessly implemented in two ways:

1. Scan & Earn: Consumers scan QR codes on products or at retail outlets to receive instant cashback, driving immediate engagement.
2. Receipt & Rewards: Consumers upload receipts with QR codes for cashback points, encouraging trust and repeat purchases.

A leading beauty brand, selling through online marketplaces and modern trade, was introducing a new product and required a consumer loyalty program to enable product sampling and collect valuable data. Benepik's Cashback loyalty program offered the brand with instant and personalized rewards through QR code scanning available inside the packaging. They chose this program to enhance their consumer engagement and sales. The program increased brand's sales by 25% and a 40% increase in consumer engagement within three months. Additionally, repeat purchases rose by 30%, and the real-time analytics provided valuable First-party data to create more personalized & targeted marketing campaigns. This innovative approach successfully drove both in-store and online growth for the brand.

The example has to be of inserting the QR code in the packaging.

Key features include:

1. Gamification: Interactive elements like spin the wheel, scratch cards, and quizzes make loyalty fun.
2. Flexible Programs:
   • Seasonal Loyalty Programs: Launch your loyalty program at the perfect time for your business, whether it is during a festive season or a key sales period.
   • Targeted Geographies: Tailor your program's cashback offers based on specific consumer locations or regions to better align with local preferences.
   • Customizable Budgeting: Adjust your loyalty rewards to fit different campaigns or tiers, ensuring your program is dynamic and effective.
3. Diverse Redemption Options: Access rewards from 500+ brands, tech gadgets, and instant redemption, supported by a dedicated helpdesk.

With 8+ years of expertise, Benepik serves 700+ enterprise clients across India, UAE, Qatar, Saudi Arabia, and Indonesia, engaging over 2M+ users. Their solutions deliver exceptional loyalty and gifting experiences for businesses worldwide.

Click here to know more: https://benepik.com/customer-loyalty/