SGS Highlights UK CMA Compliance Guide for Tackling Fashion Greenwashing

GENEVA - Oct. 9, 2024 - PRLog -- SGS, the world's leading testing, inspection and certification company, has published a summary of the UK Competition and Markets Authority's (CMA) new compliance guide, which is part of efforts to tackle greenwashing in the fashion industry.

Published on September 18, 2024, the guide continues the CMA's efforts to counter misleading or exaggerated sustainability claims. It provides recommendations and examples to help businesses navigate consumer protection laws related to environmental claims.

Aimed at fostering a level playing field of fair practices in the fashion sector, the guide offers actionable advice for compliance with the Green Claims Code and is relevant to clothing, footwear, fashion accessories and related services, including packaging, delivery and returns.

With UK consumer protection shortly to be strengthened under the Digital Markets, Competition and Consumers Act 2024, the CMA will have the power to fine businesses up to 10% of their worldwide sales if the new law is broken. The Act comes into effect in April 2025.

SGS experts publish SafeGuardS to keep stakeholders informed about regulations that may impact their business. SafeGuardS 149.24 provides further information about the UK's new compliance guide.

Stakeholders are encouraged to refer to the original SafeGuardS 149.24 for more details.

SGS Softlines Services
SGS has a worldwide network of over 40 state-of-the-art laboratories, including 10 in China, specializing in testing of apparel, footwear, and home textiles. Their committed team is drawn from multi-disciplinary backgrounds, allowing them to conduct a comprehensive range of physical, chemical, and functional testing services for components, materials and finished products. SGS helps companies ensure quality, performance, and compliance with international, industrial, and regulatory standards worldwide. In the end, it's only trusted because it's tested. Learn more about SGS's Softlines (http://www.sgs.com/softlines) Services.

SGS SafeGuardS keep you up to date with the latest news and developments in the consumer goods industry. Read the full UK CMA Issues Compliance Guide to Tackle Greenwashing in Fashion (https://www.sgs.com/en/news/2024/09/safeguards-14924-uk-c...) SafeGuardS.

Subscribe today (http://www.sgs.com/subscribesg) and receive SGS SafeGuardS direct to your inbox.

For further information contact:

Dr. Min Zhu
Senior Director, Technical Services and Operations, Softlines, US and Canada
Website: www.sgs.com/softlines
LinkedIn: SGS Connectivity & Products (https://www.linkedin.com/showcase/sgs-connectivity-and-products/?viewAsMember=true)

About SGS
We are SGS – the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories around the world.