Avidly acquires Elite HubSpot Partner Blue Frog

CLITHEROE, U.K. - Dec. 11, 2024 - PRLog -- The strategic acquisition establishes Avidly as a global leader in the HubSpot ecosystem. Blue Frog's proven track record and experienced team accelerate global growth initiatives, establish a physical presence, and build a leadership team in the North American market.

The acquisition creates Avidly's fourth global hub alongside APAC (Australia & New Zealand), Northern Europe (Nordics), and Mid-Europe/DACH regions.

Avidly, a leading international growth design company and 5x HubSpot Global Partner of the Year, announced the acquisition of Blue Frog, an Elite HubSpot partner recognized for expertise in transformative business services. Blue Frog's services include complex HubSpot implementations, web development, managed services, and strategic consulting. The transaction marks a milestone in Avidly's expansion strategy.

"This acquisition represents a transformative step in Avidly's journey to become the world's leading digital sales and marketing partner," said Jesse Maula, CEO of Avidly. "Blue Frog's exceptional skills in complex HubSpot implementations, web development, managed services, and strategic consulting capabilities perfectly complement our existing strengths and significantly enhance our ability to serve clients globally."

Asked why they are making this move to become part of Avidly, John Campbell, Blue Frog CEO, says,

"The decision to partner with Avidly was driven by our understanding of the ongoing evolution of the HubSpot ecosystem, the increasingly complex needs of HubSpot clients, and the need to scale our team to meet increased demand for our services. Access to the breadth and depth of resources at Avidly, the 5x Global partner of the year, allows us to scale more smoothly while continuing to provide the award-winning services our clients expect from Blue Frog. Additionally, Avidly's established presence across APAC, Europe, and the Americas provides the ideal partner to accelerate our shared growth and global delivery ambitions. Beyond the strategic fit, we enjoy working with the Avidly team personally. They are good people, and true cultural alignment makes this partnership particularly powerful for serving clients worldwide."

The integration addresses growing market demands as companies navigate transformative projects requiring partners capable of managing complex, AI-driven marketing and sales technologies. This union strengthens Avidly's position in key areas:

• Enhanced Digital Capabilities: Expertise in inbound marketing, HubSpot services, web development, and sales enablement
• Global Service Delivery: Expanded capacity to serve international clients through global hubs
• Market Leadership: Strengthened position as a leading HubSpot consulting partner with end-to-end solutions
• Innovation Focus: Advanced data-driven marketing and AI-powered solutions
• North American Service Delivery: Establishes a physical presence in North America with experienced local leadership

Blue Frog will continue operating under its brand, leveraging Avidly's global network to enhance service delivery.

Read more: https://www.avidlyagency.com/en/our-work/avidly-acquires-...