PwC Selects Lately.AI for 2025 Scale AdTech Programme Cohort

STONE RIDGE, N.Y. - Feb. 3, 2025 - PRLog -- "Our hand-picked scaleups' solutions are solving important industry problems around Generative AI, attribution, AI allocation, ID-less targeting, content & workflow optimisation, conversion tools, gamification and more," announced Daniel Bunyan, Partner at Strategy&, part of the PwC network.

The PwC Scale Programmes unite industry leaders and top innovative AdTech scale-ups to facilitate commercial collaboration, co-creation and partnerships across PwCs client base. The goal is to promote cutting-edge tools designed to increase profitability, growth and innovation.

According to PwC, "The scale-ups have been selected against a strict criteria and all have deployable solutions with proven traction. During the programme, which is delivered with GrowthBuilders, the AdTech scale-ups will be supported right across their businesses as they gain access to experts from across PwC's TMT practice and our external network of growth specialists."

Two virtual pitch events to the PwC network of curated enterprise clients and top industry leaders take place at 10:30 AM Eastern on February 12 and March 5, 2025, at the PwC AdTech Innovation Showcase. The 60-minute events spotlight the 6 AdTech solutions and their industry use cases and give attendees the option to request an introduction via the event software. To sign up for either event, click here (https://www.pwc.co.uk/industries/technology-media-and-tel...).

"It's really important that we are collaborating with forward thinking, innovative technologies and sharing those with our large client network." It's been a highly selective process to pick the right scale-ups that we think are aligned to our client challenges and so we are happy to provide access to advice, bespoke support and client introductions through this initiative. I'm excited to continue to drive transformation within the advertising industry."

The program is delivered in collaboration with GrowthBuilders (https://www.growthbuilders.io/), which solves the biggest corporate innovation challenges through scale-up and corporate collaboration.

Read the PwC announcement here (https://www.pwc.co.uk/industries/technology-media-and-telecommunications/insights/scale-media.html).

About PwC

PwC is a network of firms in 152 countries with over 327,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more at www.pwc.com.

About Lately

Lately is the world's most advanced social content generation platform, powered by Collaborative AI. Our proprietary artificial intelligence learns, predicts and repurposes longform content into the exact messaging that will engage and convert any unique target audience. Lately has been lauded as a leader in both the Generative AI and Collaborative AI industries by Gartner, Forrester, Research and Markets, Harvard Business Review and many others.

To learn more about Lately and how you can be part of its success, visit https://www.lately.ai/