He Loves Me Not Valentine's Day Campaign

GLASGOW, Scotland - Feb. 10, 2025 - PRLog -- Overview
Our 'He Loves Me Not' campaign challenges the traditional notions of love and romance, highlighting how these ideals can be manipulated to mask coercive control. While Valentine's Day is often portrayed as a celebration of love, for many of the women we support, it is a painful reminder of the ways in which love has been used as a tool for control, manipulation, and abuse.

The Message
A phrase we hear all too often from women reaching out to us is: "Oh, he only does it because he loves me…" This heart-breaking sentiment reflects a widespread misconception that abuse can be excused or justified under the guise of love. Our campaign aims to challenge this narrative and expose the reality that:

Love should never hurt.
Love should never manipulate.
Love should never control.

Why This Campaign Matters
Valentine's Day is surrounded by expectation and pressure, reinforcing idealised images of romance. However, for many survivors of domestic abuse, it can be incredibly triggering. Coercive control thrives in an environment where possessiveness and dominance are mistaken for love and devotion. By shining a light on these issues, we hope to:

• Encourage critical thinking about the messages we internalise about love and relationships.
• Empower survivors to recognise the signs of coercive control.
• Challenge societal norms that romanticise controlling behaviours.
• Challenge the media to expand their thinking on portrayals of love, relationships and domestic abuse.

You can download our full Campaign Overview here: http://He Loves Me Not Campaign - Glasgow Women's Aid (https://glasgowwomensaid.org.uk/he-loves-me-not-campaign/)