Key Work Consulting and eyefactive kick off Strategic Partnership in Unified Commerce

HAMBURG, Germany - Feb. 26, 2025 - PRLog -- eyefactive GmbH, a Hamburg-based pioneer in interactive signage touchscreen solutions, announces a strategic investment by Key-Work Consulting GmbH, a data-driven analytics expert from Karlsruhe, Germany. Petra Wotring, managing director at Key-Work, acquires the shares previously held by High-Tech Gründerfonds. Together, Key-Work and eyefactive want to set new standards in the field of innovative retail technologies and unified commerce. The partnership combines state-of-the-art touchscreen innovations with data-driven services to optimize the customer experience and make informed decisions.

Based in Karlsruhe, Germany, Key-Work Consulting is renowned for its expertise in digital transformation, decision intelligence and retail media. This strategic move sees Petra Wotring acquiring the shares of eyefactive's previous investor, High-Tech Gründerfonds, headquartered in Bonn.

With this strategic collaboration, both companies aim to expand their footprint in the international market, solidifying their position as pioneers in smart retail technology and digital services. The combined solutions promise to deliver not only enhanced customer experiences but also measurable ROI for businesses adopting the technology.

Please find the original press release here:
https://www.eyefactive.com/en/press-releases/strategic-pa...

Learn more here:
https://www.key-work.de
https://www.htgf.de
https://www.eyefactive.com