How Social Media Keeps Businesses Ahead of the Curve

LOS ANGELES - March 4, 2025 - PRLog -- Let's face it—social media is changing the game. It's not just about sharing cute cat videos anymore; it's become an essential tool for businesses to connect, grow, and, most importantly, stay ahead of the trends. Here's a glimpse at how social media is making waves:

• 5.17 billion social media users worldwide. Yep, billion! On average, each person engages with 6.7 platforms every month (Disa).
• The influencer market is booming and set to hit a whopping $56 billion by 2029 (Hootsuite).
• 92% of U.S. businesses with 100 or more employees are on social media for marketing (Agorapulse).

Building trust on social media has become just as important as creating great content. Noel Griffith, CMO at SupplyGem (https://supplygem.com/), has seen this firsthand. When he launched a new product in a competitive B2B market, he focused on building credibility through value-driven content. Instead of pushing hard-sell ads, he shared industry insights, customer success stories, and behind-the-scenes content. His strategy paid off—within six months, LinkedIn engagement doubled, and inbound leads increased by 40%. His secret? Consistency and transparency. He sticks to the 80/20 rule: 80% of content educates, entertains, or inspires, while 20% promotes directly. This keeps the audience engaged without feeling pressured.

While influencers with millions of followers often dominate the spotlight, niche communities can hold the key to discovering trends before they become mainstream. Linzi Oliver, Commercial Marketing Manager at HorseClicks (http://horseclicks.com), taps into smaller, niche influencers within the equestrian world. By focusing on industry-specific hashtags and engaging with lesser-known influencers, she's able to spot emerging trends in real time, especially on platforms like TikTok. For her, these smaller communities offer fresh perspectives and early access to innovative ideas that might not have gone mainstream yet.

When it comes to B2B marketing, credibility is essential. Vikrant Bhalodia, Head of Marketing & People Ops at WeblineIndia (https://www.weblineindia.com/), understands the importance of building trust with potential clients. In custom software development, businesses need to know who they're working with and what expertise the team brings to the table. Vikrant's approach? He showcases the people behind the company. By highlighting engineers, project managers, and designers on social media, Vikrant humanizes his brand and proves the depth of knowledge his team offers. It's a strategy that strengthens credibility and builds lasting relationships.

Social media is constantly evolving, but the principles that work remain the same: authenticity, engagement, and value. While platforms may change, the businesses that continue to embrace these elements will thrive. The future is social, and as long as companies stay true to building trust and connecting with their audience, they'll be able to ride the wave of success no matter what changes come next.