Rising Digital Consumption Augment the OTT Platform Industry Growth at a Rate of 16.7% by 2030

ABU DHABI, UAE - March 19, 2025 - PRLog -- The Global OTT Platform industry is projected to witnessed lucrative growth, which is significantly attributed to the growing demand for music and video services. Additionally, change in consumer preferences, rising living standards, and greater internet penetration are further primary factors driving the growth of OTT platform industry forward.

OTT Platform Industry Outlook 2025-30

According to the latest report published by renowned data analytics and market research firm, i.e., Markntel Advisors, the Global OTT Platform Market size was valued at around USD 235 billion in 2024 and is projected to reach USD 595 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 16.7% during the forecast period, i.e., 2025-30. This robust growth is significantly attributed to the rising numbers of millennial users of OTT platform.

Segmentation Analysis based on Type, Monetization Model, Service Vertical, and Streaming Devices

Based on Type:

• Video on Demand,
• Communication,

Based on Monetization Model:

• Advertising-Based,
• Subscription-Based,

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Based on Service Vertical:

• Education and Learning,
• Media & Entertainment,

Based on Streaming Devices:

• Desktops and Laptops,
• Smartphones and Tablets,
• Smart TVs

OTT Platform Industry Trends 2025

• Increased Smartphone Penetration
• Shift in Consumer Preferences
• Integration of Technological Innovations

Challenges in the OTT Industry & Market Opportunities

• Content piracy,
• Regulatory concerns,
• Increasing competition

However, new monetization models, enhanced security measures, and diversified content strategies present significant opportunities for market players.

Key Market Players and Recent Updates: Strengthening the Industry Growth

• com, Inc.,
• Netflix, Inc.,
• Hulu,
• Google LLC,
• Apple Inc.,

Highlighting the recent update that demonstrates the further growth and market expansion:

• Verimatrix in 2024 partnered with Amazon Web Services to enhance the scalability, availability, and user-friendliness of its Streamkeeper Multi-DRM platform for securing OTT content in the cloud.

Additionally, to strengthen their market position, certain market players are operating, not only to raise revenue but also to seek comprehensive attention and popularity from large customers. Therefore, looking forward towards futuristic growth and betterment.

OTT Platform Regional Insights: Asia-Pacific OTT Platform Industry is Projected to Dominate

The regions covered in the marker report are Asia-Pacific, North America, South America, Europe, and the Middle East, and Africa. During the Forecasting years, Asia-Pacific is expected to lead the industry, owing to the growing propensity for entertainment industry.

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OTT Platform Market Future Outlook

With the growing trends the industry is projected to grow and expand during the forecasting years i.e., 2025-30 as the above-stated factors are changing the market landscape and opening doors to the market players.