Professor Robert Bird Releases New Book on Legal Knowledge as a Source of Competitive Advantage

In an environment where businesses must navigate complex legal landscapes, Robert Bird, an expert in legal strategy, has released a groundbreaking new book, Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage.
By: Cambridge University Press
 
STORRS, Conn. - March 31, 2025 - PRLog -- Professor Bird's new book, Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage, highlights the untapped potential of legal knowledge in organizations and how it can offer a competitive advantage in a dynamic marketplace. The book is a valuable resource for lawyers, managers, compliance professionals, and in-house counsel looking to leverage legal insights for a competitive edge and to do so in an ethical manner. Bird is an award-winning professor of Business Law at UConn and the Eversource Energy Chair in Business Ethics. He is also a past president of the Academy of Legal Studies in Business.

Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage offers readers an in-depth exploration of how organizations can transform legal knowledge into a strategic asset. Drawing from Bird's 20 years of experience in writing and teaching legal strategy, the book provides actionable strategies and real-world examples for using legal knowledge to serve as a core driver of business success. This book will serve as a valuable resource for in-house counsel, compliance professionals, lawyers and law firms, and anyone with an interest in how legal knowledge can be a source of value for organizations.

"Robert Bird has emerged as a leading scholarly voice on law and strategy," said Daniel Ostas, Professor of Legal Studies & Harlow Chair in Business Ethics. "This book will be influential in understanding how legal knowledge can be a competitive advantage for companies."

For further information, visit: https://www.cambridge.org/core/books/legal-knowledge-in-o...

About Robert Bird

Robert Bird is a JD/MBA graduate of Boston University and a Professor of Business Law and the Eversource Energy Chair in Business Ethics at the University of Connecticut. Robert has authored over 80 publications, including works in the Journal of Law and Economics, American Business Law Journal, the Harvard Journal of Law and Public Policy, and the MIT Sloan Management Review. The winner of numerous research and teaching awards, Robert's mission is to empower professionals to view legal expertise as an essential driver of competitive advantage and organizational success.

Book Details:
  • Title: Legal Knowledge in Organizations: A Source of Strategic and Competitive Advantage
  • Publisher: Cambridge University Press
  • ISBN: 978-1-009-59669-5
  • Available on: Cambridge University Press website and Amazon
  • Price: $41.99 (paperback)

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