Couple Pitara Launches to Transform Personalized Gifting in India with Affordability & Innovation

SONEPAT, India - March 24, 2025 - PRLog -- Couple Pitara, a new-age personalized gifting platform, has officially launched across India with a mission to make meaningful, customizable gifts both accessible and affordable. Offering an expansive collection of personalized items- from photo mugs and cushion covers to neon signs, caricatures, and pendants- the platform aims to fill a critical gap in India's fast-growing gifting economy: the lack of high-quality, creatively customizable gifts at budget-friendly prices.

"The gifting industry in India is evolving rapidly, but personalization has remained either unaffordable or uninspiring for everyday consumers," said Tushar Batra, Founder of Couple Pitara. "Couple Pitara was born to offer people from all walks of life, whether college students, working professionals, or corporates, a more expressive and accessible way to celebrate relationships and milestones."

Bridging the Personalization-Affordability Divide

Couple Pitara's product range spans over 15 categories, including:

• Custom drinkware (coffee mugs, bottles, cups)
  
  
• Personalized home décor (cushion covers, photo frames, neon name signs)
  
  
• Fashion and accessories (T-shirts, wallets, pendants, kadas)
  
  
• Desk essentials (engraved pens, pencils, pen stands)
  
  
• Relationship-focused keepsakes (caricature gifts, couple sets, keychains)
  
  

Each product can be customized with names, dates, photos, or inside jokes- and all items are priced with affordability in mind. Entry-level personalized gifts (https://couplepitara.com/personalized-gift/) start at just ₹99, with most popular categories like mugs, keychains, and cushions priced between ₹249 to ₹699, significantly lowering the barrier for personalized gifting in India.

In addition to individual gifting, Couple Pitara is addressing another underserved segment- corporate gifting. The brand offers scalable personalization options for businesses looking to deliver branded gifts with a personal touch without overspending.

Meeting Evolving Consumer Demands with Smart Gifting

As gifting habits evolve, so do consumer expectations. A recent 2024 survey by Deloitte indicated that 72% of Indian consumers are more likely to purchase a gift if it can be customized to reflect the recipient's personality or interests. However, many platforms either charge a premium for basic personalization or offer limited creative flexibility.

To break this mold, Couple Pitara is developing an AI-powered gifting assistant- a feature slated for rollout within the next 3 months.

This intelligent interface will help users choose precise gifting options based on occasion, relationship, and budget. It will also generate smart suggestions for personalized messages, photo layouts, and unique customization ideas, making each gift one-of-a-kind.

About Couple Pitara

Couple Pitara is an Indian personalized gifting brand that blends technology, design, and emotional intelligence to deliver customized gifts for every occasion. With a catalog of 500+ products and delivery across India, the platform aims to democratize gifting by making personalization affordable, accessible, and delightfully unique.
For more information, visit www.couplepitara.com