Windmoeller Inc. Unveils Strategic Shift for PURLINE Bio-based Resilient Flooring

MARIETTA, Ga. - April 2, 2025 - PRLog -- Windmoeller Inc., the U.S. division of Windmöller GmbH, has announced a strategic restructuring that will unify its flooring products under the Wineo (pronounced WIN-A-O) brand, effective April 1, 2025. This move consolidates PURLINE bio-based polyurethane flooring under Wineo, reinforcing its commitment to innovation and expanding its presence in the North American market.

This market shift ends a 10-year distributor partnership and transitions to a direct-to-market sales strategy. We have partnered with top agencies nationwide to ensure expert representation of the PURLINE collection.

"We are excited to begin this new chapter for Wineo," said Julie Stegeman Welch IIDA, NCIDQ, LEED AP, Senior Healthcare Director of Wineo Flooring. "Our focus is on accelerating growth in the bio-based polyurethane flooring category to meet the rising demand for high-performance, sustainable flooring solutions. By offering direct access to the manufacturer, we empower customers to make informed, responsible flooring decisions, ensuring better support and stronger relationships."

PURLINE, known for its durability and sustainable composition, will maintain its exceptional quality and performance under the Wineo brand. Customers will benefit from enhanced product transparency and direct manufacturer support.

In the coming weeks, Wineo will introduce an updated collection with new colors and patterns, showcasing its commitment to design innovation and meeting the evolving needs of the design community.

For questions, quotes, samples, and inquiries regarding outstanding orders, please contact customer service at info@windmoellerinc.com or call 678-381-1001.