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Follow on Google News | Genji’s Gone Wild with Sustainable SushiMajor sushi retailer introduces sustainably caught Pacific Northwest Wild Albacore sushi
By: Genji, Inc. Cognizant of the increased pressures being placed on the oceans’ natural resources, Genji has partnered with American Tuna of San Diego, CA, which only supports fishermen using the Pole & Troll fishing methods, which involve catching a smaller number of fish than nets, have no impact on the ocean floor and virtually eliminate by-catch. Genji’s mission includes a pledge to “seek out environmentally- Will customers buy it? Although albacore is well-known as a canned tuna, it is not yet an item offered at every sushi bar throughout the country, unlike Bigeye Tuna, Salmon and Crab. It will be new to many customers. But Genji is confident that its core customers at Whole Foods Market will appreciate the buttery flavor of “tataki-style” To underscore its commitment to the environment, Genji is contributing 10% of the sales of its two new Wild Albacore items for the first 2 weeks to the Natural Resources Defense Council, an organization which works to protect wildlife and natural habitats. Genji is not affiliated in any manner with the NRDC or any of its programs, projects or websites, but supports its mission. The two new Wild Albacore items launching at all Genji US stores on October 28th are the Seared Albacore Nigiri & Roll Combo with cream cheese and the Seoul Roll, featuring a Korean red pepper sauce. Both are served with a light citrus-soy ponzu sauce. # # # Genji is an all-natural sushi company in the U.S. preparing fresh sushi daily in Whole Foods Markets. We use all-natural ingredients with no artificial preservatives, flavor-enhancers or artificial food coloring. Our mission is to help our customers lead a healthy daily lifestyle by serving the highest quality Japanese-inspired cuisine with all-natural, fresh and nutritious ingredients. At Genji, we follow the strictest food safety standards and seek out environmentally- End
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