How Busan Is Expanding Its MICE Value Structure

BUSAN, South Korea - Oct. 22, 2023 - PRLog -- https://bto.or.kr/cvbeng/CMS/Board/Board.do?mCode=MN040&mode=view&mgr_seq=84&board_seq=3637

Busan must go beyond simple event metrics—such as how many events were held, how many visitors came, and how much economic value was created—and incorporate the cultural and social impact of MICE events on sustainable regional growth into event planning. The tangible and intangible MICE legacies of past MICE events shine as an example of the types of legacies that Busan is working to achieve.

The Shaping of Busan's MICE Legacy by APEC South Korea 2005
By hosting the APEC summit, Busan branded itself as a MICE city capable of hosting large international events, an achievement that led to the hosting of many subsequent MICE events in the city. The Nurimaru APEC House, built specifically for the summit, has been praised for its state-of-the-art conference technology, first-class hospitality services, and attractive traditional Korean design elements. Today, the Nurimaru APEC House has been designated an official Unique Venue by the Korean Tourism Organization and Busan Tourism Organization and is currently visited by countless tourists all year round.

Another legacy of the APEC summit is the APEC Climate Center. Established through an agreement between the 21 APEC member countries, the APEC Climate Center serves as the climate prediction agency of the Asia-Pacific region, providing highly reliable climate prediction information shared globally through international networks.

ASEAN-Republic of Korea Summit 2014 and 2019 for Shared Sustainable Development
After establishing an official diplomatic relationship in 1989, Korea and ASEAN concluded their FTA in 2009 and became strategic partners in 2010. Today, Korea and ASEAN actively engage in exchanges in diverse fields, including society, culture, peace, and diplomacy.
The ASEAN-ROK Summit 2014 was followed by the establishment of the ASEAN Culture House in Busan. The ASEAN Culture House holds exhibitions, performances, and learning and cultural activities on the history, society, and culture of the 10 ASEAN member countries. It provides opportunities for Korea and ASEAN to better understand each other.
The ASEAN-ROK Summit 2019 led to the establishment of the ASEAN-ROK ICT Convergence Village, a manifestation of the cooperation and shared growth in the 5G ICT-based digital content industry discussed at the summit.

International Geological Congress 2024
The International Geological Congress, considered the Olympics of geology, will be held in Busan in 2024. Busan is seeking to register Busan National Geopark as a UNESCO World Heritage Site in its preparation for the upcoming IGC 2024. If the Busan National Geopark is designated a UNESCO World Heritage Site, it will serve as a MICE legacy that underscores the value of Busan's geoheritage and promote economic development through education and tourism, while further solidifying Busan's status as a global MICE city.