The BTO CVB's Worldwide MICE Network

BUSAN, South Korea - Nov. 21, 2023 - PRLog -- https://url.kr/6phywa

The BTO CVB has been especially busy this month in November, participating in various MICE events. US travel agencies specializing in incentive travel were invited for a fam tour and sales consultations were conducted through a Busan MICE roadshow in Taipei. The BTO CVB will also soon be participating in two major MICE exhibitions: IBTM World 2023, the world's largest MICE industry expo, and Korea MICE Expo 2023, the largest MICE industry exhibition in Korea. Another event, "Happiness Insight 2023," will also take place in November towards the end of the month.

Taipei MICE Road show
From November 8 to 9, the BTO CVB hosted an Busan MICE roadshow in Taipei. The BTO CVB was able to actively engage in numerous business and sales consultations. Furthermore, Korean delegates and Taiwanese buyers in attendance had plenty of opportunities to network, including at a dinner event.

2023 Korea MICE Expo and IBTM World 2023
The 2023 Korea MICE Expo took place in Incheon for three days from November 15 to 17. At the expo, the BTO CVB jointly led marketing efforts with BEXCO, Grand Josun Busan, and other BMA members and conducted one-on-one business consultations with industry professionals. By sharing information about Busan's excellent MICE industry environment, the BTO CBV was able to generate tangible business outcomes.
From November 28 to 30, IBTM World is scheduled to take place in Barcelona, Spain. Busan will be represented by a total of four organizations, which is part of the Haeundae Conference Complex. They will showcase Busan's world-class MICE infrastructure to global audiences and use different presentation to emphasize the uniqueness of Busan as Korea's only bleisure city.

Invitation Korea Fam Tour for US Travel Agencies
From November 5, the BTO CVB hosted a seven-day 2023 Fam Tour for US Travel Agencies Specializing in Incentive Travel. On November 8, participants headed to Busan, where they had the opportunity to take in the breathtaking coastal views at Haedong Yonggungsa Temple and Haeundae Blueline Park. While in Busan, fam participants toured Busan's excellent MICE infrastructure, and explored Busan's unique market atmosphere. As part of their travel itinerary, the group also watched a presentation and attended a luncheon hosted by BTO.

Busan-Specific B-Convention Nurturing Project
The city of Busan and BTO recently selected a representative regional convention through the 2023 Busan-Specific B-Convention Project competition. Organizations selected through the competition receive extensive support, including event funding. This year's winning convention was "Happiness Insight 2023," which is scheduled to take place for three days from November 24 to 26. The convention, which celebrates the themes of happiness and healing, is open to people of all ages and offers visitors the opportunity to design their own special happiness.