The Growth Potential of MICE City Busan

BUSAN, South Korea - Dec. 17, 2023 - PRLog -- https://zrr.kr/CjSq

In 2023, the MICE city of Busan was able to attract and host various global MICE events, allowing it to grow into a world-renowned MICE destination. However, Busan's efforts to achieve sustainable growth as a MICE city extended beyond just attracting and hosting events.

The BTO CVB spent 2023 attracting new MICE events and preparing to host MICE events scheduled to be held in Busan. The 2023 Human Proteome Organization World Congress attended by biotechnology professionals from around the world, were held successfully in Busan, cementing the city's reputation as a top host city for global science and technology events. Busan also hosted the 2023 Congress of the International Council on Combustion Engines. These events made clear the vast potential of Busan as a MICE city that can host a wide range of events in various industries.
The BTO CVB actively promoted Busan as a host city at major MICE events held around the world, which is one way it attracts MICE events to the city. As a result, in 2024, the 5th Session of the UN Intergovernmental Negotiating Committee on Plastic Pollution is scheduled to take place in Busan. The event is expected to provide momentum for Busan's projects in the marine environment sector. The International Geographical Congress 2024, the foremost international conference in the field of geology, will also be held in Busan next year.
With these major global MICE events on tap in Busan for 2024, the BTO CVS is making the necessary preparations. These efforts were able to secure a number of major events, including the Asia Pacific Tourism Association Annual Conference 2025.

In addition to its work at attracting and hosting events, the BTO CVB has also made many other efforts to the lay the foundation for Busan's continued growth as a MICE city. In 2023, the BTO CVB adopted the motto "Play, Work, Live Busan" to impress upon MICE organizers and visitors the indelible image of Busan as a well-rounded, global MICE brand that is ideal for work, vacation, and living.
In 2023, the BTO CVB participated in large international MICE events, such as IBTM World 2023, to promote Busan as an attractive host city for MICE events, keep up to date with the latest MICE industry trends, and make qualitative improvements to Busan's MICE industry. The BTO CVB also worked to bring more incentive tourism to Busan. While on their tours, visitors were able to directly see and experience Busan's advanced MICE infrastructure and a wide range of tourism and entertainment offerings as a maritime tourism city. The BTO CVB diligently supported training programs to raise ESG awareness and conducted ESG networking to create solidarity within Busan's MICE industry for the furtherance of ESG activities, which are increasingly being prioritized worldwide.