New Blog by Local PR Pro Weighs in on Web Public Relations

Oct. 29, 2007 - PRLog -- For more information contact:
Laura Thompson, (843) 406-6261,  
lthompson@mettlerpr.com
AIM: LEThompson23

New Blog by Local PR Pro Weighs in on Web Public Relations

MT. PLEASANT, S.C.—A new blog by local writer and owner of Mettler Public Relations, Lyn Mettler, will offer her unique spin on using the Web for public relations. The New World PR blog, available at http://newworldpr.blogspot.com/ or at www.mettlerpr.com, will discuss everything from podcasts to social networks and viral videos to RSS feeds in an effort to help companies better promote themselves using these emerging online tools.

“I’ve been interested in how public relations and the Web overlap for a long time, and I continue stay on top of the last trends and technologies to offer these strategies to my clients,” says Mettler. “In my blog, I will address some of the hot topics of the day with commentary on how businesses can implement these tools to better manage their reputations.”

Current posts discuss the merits of Facebook versus MySpace, free content on major newspaper sites and the huge numbers of Baby Boomers who are texting and using Web 2.0 tools.

Mettler, a freelance writer for a variety of publications, has worked in public relations and journalism in a variety of capacities for the past 11 years. Her company, Mettler Public Relations, offers a range of services to its clients including media relations, Web PR, verbal branding, copywriting, advertising strategy and marketing consulting. Since opening Mettler Public Relations in 2005, the company has worked with many clients, including Urban Nirvana, I’On Group, Diatech Dental, Coastal Classics, New South Mortgage, EXiT Realty Charleston Group, Breakaway Adventures and more. For more information, visit www.mettlerpr.com or call (843) 388-8376.

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Mettler Public Relations, a Charleston, SC-based public relations firm, can help bring consistency to your organization's marketing efforts, increasing awareness amongst your target audiences through media coverage, Web tools (such as blogs, Podcasts and social networking) and more.

Website: www.mettlerpr.com