NeuStar Delivers Live Content over Mobile IM with Mobinex

Feb. 13, 2008 - PRLog -- NeuStar Delivers Live Content over Mobile IM with Mobinex

London, United Kingdom, 8 February 2008

NeuStar, Inc.  today announced that it has partnered with Mobinex to deliver live data services over NeuStar’s leading mobile Instant Messaging (IM) applications. The combined solution – which NeuStar will demonstrate at Stand #7C58 in Hall 7 at the Mobile World Congress in Barcelona beginning Monday, February 11 – will help mobile operators to promote new data services, increase average revenue per user (ARPU), and provide a richer mobile experience.

Mobinex, the global provider of on-device solutions, integrated its Smartface platform with NeuStar’s mobile IM platform. The integrated solution will enable users to access data services whilst in an IM conversation through a one-click access button called “Live Tab.” Users will be able to select from a range of services from downloads, ringtones, news, and mobile TV without leaving their IM session. In addition, operators will be able to deliver immediate data services within the IM client, delivering a better user experience whilst creating awareness around new operator services.

Allen Scott, general manager at NeuStar Next Generation Messaging, said: “Delivering a rich user experience is key to successful mobile services. IM is instant and ‘chatty’ by nature, and communicating users don’t want to have to dip in and out of their IM session.  In this way, the Live Tab solution is a great cross-selling opportunity for operators.”

Scott continued: “NeuStar is enabling innovation in messaging, and we are working with developers to build new services and add value to existing services. These services will be integrated into a framework that can be accessed by more than 300 million mobile users worldwide through NeuStar’s existing mobile IM solutions, which are currently live with more than 31 operators globally.”

Murat Bahar, vice president of marketing at Mobinex, said: “With NeuStar, we have demonstrated the first embedded On-Device Portal functionality within a messaging application. I am sure that users will love it. It is both convenient and entertaining.”

The Live Tab solution will be offered with the NeuStar Instant Messaging suite, and will be available on a series of J2ME-supported devices.

Working with more than 31 leading operators worldwide – including Vodafone, 3, Orange, Telecom Italia, Turkcell, and Beeline – NeuStar has the most field-proven launches of a range of mobile IM services. Building on its success and experience in the market since 1999, NeuStar has developed its pioneering services, working with operators and their users through focus groups, user forums, and research campaigns to provide a compelling service to meet all operators’ demands and service models.


About NeuStar, Inc. and NeuStar Next Generation Messaging
NeuStar, Inc.  is a provider of clearinghouse and directory services to the global communications and Internet industry. In November 2006, NeuStar created its Next Generation Messaging Services by acquiring Followap Inc., a leading global provider of instant messaging, presence and interconnect services.

Mobile network operators around the world trust NeuStar to enable real-time communications using presence information. NeuStar has enabled mobile instant messaging solutions for operators that have more than 300 million subscribers in total, and NeuStar’s customers include many of the leading operators from across the globe.

NeuStar, Inc. is headquartered in the United States, with subsidiary offices in Europe and Asia.
About Mobinex
Mobinex, as the leading provider of On-Device Portal software, is mainly dedicated to increasing data revenues of mobile providers through innovative on-device solutions. Company's flagship product Smartface Platform enables mobile providers to publish ODPs, a new breed of mobile applications for the mobile devices, which combines handset functionality, network features and rich media to create a compelling user experience for mobile subscribers. Mobinex’s customers include Vodafone, Turkcell, Zain and KKTCell.

Website: www.mobinex.biz