24 Letter Mantra, The Organic Food Store Announces The Launch Of Its New Store In The City

June 11, 2008 - PRLog -- Organic food is the first option for health conscious people. 24 Letter Mantra, the organic food store promoted by Sresta Natural Bioproducts Pvt Ltd. has announced the launch of their store in Pune at Koregaun Park. 24 Letter Mantra, India’s largest Organic food brand, and has its exclusive stores in Hyderabad, Bangalore and Pune. Apart from its exclusive stores, 24 Letter Mantra products are available in more than 20 cities across the country through various retail chains

24 Letter Mantra was inaugurated by Pune’s well-known health & fitness expert Mr. Abhimanyu Sable, founder of Abs Fitness. The store has a large variety of organic food products ranging from staples to processed foods, bakery products, and beverages. In the staples food category they have varieties of rice, wheat, flour, dal, pulses and spices. Processed food includes snacks, dried fruits & nuts, jams and marmalades. Besides, they also have a wide range of juices for those who want to quench their thirst, without any artificial preservatives or flavors. Apart from food products they also have an additional section for skin care products like a variety of soaps and herbal powders.

Speaking on the occasion, Mr. Rama Krishna K, Manager-Marketing Sresta Natural Bioproducts Pvt Ltd said, “24 Letter Mantra store caters to those who are very particular about their food choices. Nowadays with the increase in awareness about health, people are more conscious about their choice of food, and Organic is the perfect way to live with. At 24 Letter Mantra, we provide the complete range of food products to cater to the customers’ palate, with an assurance of quality through International Certification”

He further added, “We are continuously working to create as much awareness as possible about organic food and the health benefits from it. Not many are aware about the overall benefits out of it. It is not only healthy but also helps protect Mother Earth and preserves Biodiversity. Few have an impression that organic food is expensive. Our aim is to make people aware that it is about taking a tasty route towards health and promoting a sustainable lifestyle for ones own family”.

Mr. Sagar Shah, Franchisee further added, “Apart from regular Organic grocery, we also have fresh fruits and vegetables available at the store.  In addition we also have started an organic bistro which serves salads, sandwiches, Ice Creams, and fruit & vegetable juices”

Mr. Abhimanyu Sable shared his expertise on the benefits of organic food for living healthy, and its positive impact on the overall development.

24 Letter Mantra, which means ‘You are a mix of five elements Earth, Water Fire, Air and Ether’ (tvam bhumir  apo analo anilo nabha in sanskrit) is the brand promoted by Sresta natural Bioproducts Pvt Ltd. Headquartered in Hyderabad, Sresta is professionally managed by people with extensive experience in Agribusiness, marketing, retail and exports. This is the first organized effort on a nationwide basis to produce and market Certified Organic products systematically in India and worldwide. Sresta’s projects are situated across the country in more than 10 states across more than 12000 acres of land. It has been operational since 2003 and has taken many years of sustained preparatory work to provide the best quality, genuine, Certified Organic products.

Media Contact: Nisreen Karachiwala /Akash Gosavi @ Reach Out PR # 9822433709/9423055128/9422009260