i-mint appoints Neeraj Kapoor as Chief Marketing Officer (CMO)

Aug. 25, 2008 - PRLog -- i-mint appoints Neeraj Kapoor as Chief Marketing Officer (CMO)

Pune, August 25, 2008: i-mint, India’s largest customer rewards program, founded by Loyalty Solutions and Research Ltd, today announced the appointment of Mr. Neeraj Kapoor as their Chief Marketing Officer (CMO). He shall report into Mr. Vijay Bobba, Chief Executive Officer (CEO).

In his career spanning over 17 years, Neeraj has worked across Industry verticals ranging from Consumer Electronics, Home Appliances, Automobiles, FMCG, latest being the Passenger Aviation. In his earlier avatar as Vice President – Marketing with Go Airlines India, he spearheaded the marketing, corporate communications.

His strategic perspective and the uncanny consumer insight into the typical Indian Consumer has enabled him to successfully charter a growth plan for brands like Sansui, Videocon and Kinetic in early days and lately for LG Electronics India. His work has won several awards including an “Effie Award” and a “Scooter of the Year Award”. Also he has been honored with a “Super Achiever Award” that attempts to recognize the Talent, Competence and Skills of individuals.  Also, he has been awarded the “Top Professional Award” for year 2007 by Safari India. The award is being given to outstanding professionals who have had tremendous achievements in their respective fields.
Neeraj is a curriculum graduate of Landmark Education. His passions include traveling and music.

While announcing the appointment Mr. Vijay Bobba, CEO, LSRL, said “Neeraj brings with him, a wealth of knowledge of the typical Indian Psyche and the marketing know how that will help propel i-mint to the next level of transformation. In this role, Neeraj will spearhead the marketing and the corporate communications function and shall be entrusted with the responsibility to establish “i-mint” as the leading brand in the Indian Loyalty Market. I am delighted to have Neeraj join on board, the i-mint management team.”


About i-mint:
i-mint is India’s first multi brand, rewards marketing network. With partners like ICICI bank, Airtel, Make My Trip, Lifestyle, Air India and HP, it has successfully pioneered the consumer rewards domain.
i-mint is promoted by Loyalty Solutions & Research Limited (LSRL), a public limited company formed under the Companies Act, 1956 having its registered offices at Mumbai and presence in over 25 cities across the country with over 5.3 million members. It plans to expand to over 30 cities by the end of the FY. It’s core line of business is to conceptualize, design, develop, promote, and market loyalty programs for consumers and merchants. The company’s management and advisory team brings decades of experience in enhancing consumer experience through unique customer rewards and loyalty solutions.

For further information please contact:
Blue Lotus Communications

Chitra: 9823442065
Ishani: 9822014528

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Blue Lotus Communications are Communication Consultants with an array of health care, technology and finance clients. The other businesses of the group include a design boutique called Mustard Designs and Blue Bytes, an Information Logistics service.