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Follow on Google News | Maruti emerges seventh on list of nation’s most trusted 300 brandsAutomobile sector ranked as one of most trusted sectors according to Brand Trust™ Report
By: blue saints The revelations were a result of a study, published by Trust Research Advisory (TRA), a leading research organization dedicated to understanding and simplifying concepts related to Trust. The study, compiled into a 116-page report titled “The Brand Trust Report, India Study, 2011” was launched at a press meet, held recently, in Mumbai. The Brand Trust Report, India Study, 2011 is the result of years of detailed research to understand trust which included several hundred hours of discussions with communication experts and behavioural scientists. On this basis TRA created a proprietary Trust Matrix comprising 61 different components. Based on this proprietary Trust Matrix, TRA launched a syndicated primary research on Brand Trust across 9 cities in India covering 2310 respondents who were classified into the ‘influencer’ Mr. N. Chandramouli, CEO, Trust Research Advisory (TRA) said, “The parameters under which this comprehensive study was carried out by TRA, is the first of its kind in the country. I believe that this detailed study on Brand Trust™, will benefit the automobile sector in the long run. I wish them all the best in all their future endeavors and hope they make their way higher in the coming years as one of India ‘most trusted brands’.” Maruti’s Composite Brand Trust scores stay very close to the average line with the third lowest variance across the 10 composite parameters showing a strong consistency. Whilst there are no major shifts seen in these composite scores, the little extra edge is given to Maruti’s Brand Trust by its outward appearance, representative of the brand’s attractive appearance, appropriate expression, conformation to high standards. Whilst the brand maintains a good balance in composite scores, its zonal pulls and variations are quite high. Maruti’s East and North zone trust indices are substantially higher than the other two zones. The East zone pull leads the lowest brand trust zone, the west by three times and the next lowest zone, south by almost two times. Maruti’s highest score among primary attributes of Brand Trust is in the brand’s consistency over time, something that Indians will relate to closely. -ends- About Trust Research Advisory: Trust Research Advisory (TRA) is a company dedicated to understanding and simplifying concepts related to Trust. Led by Mr. N. Chandramouli, the CEO of TRA and the also heads the Blue Lotus Group. Trust Research Advisory was conceived in 2008 with an intent to decipher, analyze and measure Brand Trust, such that it can be easily applied and universally understood. The organization’ # # # Blue Lotus Communications are Communication Consultants with an array of health care, technology and finance clients. The other businesses of the group include a design boutique called Mustard Designs and Blue Bytes, an Information Logistics service. End
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