Gold Mobile Unveils Large Scale Enterprise Sms Messaging Platform

Jan. 15, 2009 - PRLog -- Gold Mobile, a leading provider of mobile enterprise applications and services, today announced the launch of mClass™, an enterprise-class ASP software server that enables large multi-location businesses to easily scale the configuration and use of mobile SMS applications globally. Through its unique API (programmatic interface), Gold Mobile mClass™ provides total visibility, management and custom configurability to route SMS and other message types to/from a normal cell phone to any desktop, call, fulfillment or service center, helpline, interactive screen, operational application and/or database such as CRM, inventory or real-time data.

“Businesses such as retail chains, restaurant franchises, car manufacturers and their dealerships, hotels, fitness clubs, and consumer goods companies with thousands of brands and retailers can now deploy hundreds or even thousands of unique mobile messaging instances with total management control,” noted Bob Gold, Gold Mobile CEO, “mClass™ is the first ASP model server in our space using an LDAP architecture with its drag and drop functionality for real-time configuration”

Seritas, a leading automotive website and inventory solution provider and Gold Mobile Strategic Partner, is the first customer to deploy mClass™ for use in its customers’ sites. “Our mobile website inventory solution is now unique to the automotive industry, stated Scott Greger, Seritas CEO, “Since integrating our website application to mClass™ using the Gold Mobile API, we’ve been able to easily configure, implement and manage our new mobile web inventory solution for our dealership customers nationwide, and have even added a mobile video option.”

The heart of the Gold Mobile mClass™ system is a unique “Bi-directional Enterprise Service Transport” (BEST) communications facility that seamlessly integrates older communications protocols such as  email with new SMS, IM, MMS and VoIP-IVR promoting high-speed communication across the Gold Mobile platform, its suite of industry solutions or any enterprise application. The mClass™ configuration and database management functionality is built using industry standard protocols such as LDAP allowing for rapid large enterprise scalability. Using mClass™, a company can deploy mobile solutions across their entire enterprise of hundreds or thousands of locations in a matter of weeks.  

Additionally, mClass™ can maintain a “session”, for example, between a Customer Service Rep and a mobile consumer allowing a dialogue and conversation, beyond traditional keyword and short code SMS functionality. It also provide “Pattern Matching” intelligence allowing companies to deploy mobile applications that respond with contextually relevant messages based on the ability to match a response to certain words or phrases in the conversation.  Since multiple SMS conversations are tracked and managed simultaneously, significant reductions in time are achieved when processing mobile customer requests.  Each conversation is individually logged and archived, providing access to all records in chronological order.  The system processes basic and complex CRM demands, spanning from account inquiries to obtaining approval for critical services and parameter-based alerts.  It is particularly useful as a tool for service-oriented businesses to increase customer responsiveness.

For more information or to request a demo, please contact Al Stern at 732-587-2101 x270.

ABOUT GOLD MOBILE
Gold Mobile is a leading enterprise mobile application solutions provider, with a high-performance platform and suite of mobile applications and development tools. Its flagship Mobile Command Center integrates and manages mobile marketing, mobile enterprise CRM, mobile video and multimedia, development tools for WAPsites and real-time reporting. The Gold Mobile platform supports carriers and networks throughout US, Europe and Asia. For more information, visit: www.gold-mobile.com.

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Gold Mobile, a leading mobile solutions provider, offers one of the most sophisticated platforms for mobile marketing and mobile enterprise CRM solutions. Through exceptional customer service and flawless execution, our platform users experience successful text (SMS) and mobile video campaigns, improve customer loyalty and extend their brand within the consumers lifestyle.