Gold Mobile Announces Strategic Marketing Alliance With RouteOne

Jan. 23, 2009 - PRLog -- NADA Convention, New Orleans, LA – Gold Mobile, a leading mobile automotive solutions provider, and RouteOne LLC, a leading web-based credit application management system for use by automotive dealers, have formed a strategic marketing alliance to provide advanced mobile marketing solutions to RouteOne dealers. Under the terms of the alliance, RouteOne dealers will be able to purchase advanced mobile lead generation tools that mobilize the entire dealership experience through four specially packaged programs for dealer sales, service, accessory and website marketing.

“We are extremely excited to be collaborating with RouteOne to market our industry-leading mobile solutions,” noted AJ Wagner, Gold Mobile Vice Chairman. “As leading providers and innovators of automotive financial credit solutions, they truly understand the value of real-time consumer engagement in today’s challenging economic conditions.”    

“RouteOne is pleased to offer the services of Gold Mobile to our dealers,” said Mike Jurecki, RouteOne CEO. “The mobile marketing programs offered by Gold Mobile will enable our dealers to market more quickly and efficiently to current and potential customers.”

Gold Mobile will be demonstrating their market leading mobile solutions at NADA in the RouteOne booth, #4440, on Saturday and Sunday, January 24-25. Dealers can enter a drawing to receive free mobile marketing campaigns and three-month complimentary RouteOne IDONE subscriptions (RouteOne’s identity verification tool to address the Red Flag Rules) by texting “IDONE” to 58641 before the end of the day on January 25th.

Gold Mobile develops innovative mobile solutions for automotive dealers that are often integrated with Gold proprietary Social Media and Digital marketing methodologies. Gold Mobile recently launched a mobile campaign for the Dallas Ford Dealers Ad Group as a part of their King of the Gridiron contest that resulted in 4,000 unique consumer opt-ins -- with approximately 25% electing to continue to receive mobile promotions after the contest.

ABOUT GOLD MOBILE
Gold Mobile is a leading mobile automotive solutions provider, with a carrier grade, high-performance mobile platform supported by a suite of mobile applications and development tools. Its flagship Mobile Command Center allows customers to easily manage mobile marketing, mobile web and mobile CRM solutions in real-time. The Gold Mobile platform supports carriers and networks throughout US, Europe and Asia. For more information, visit: www.gold-mobile.com/auto.

ABOUT ROUTEONE
RouteOne was formed in 2002 by Chrysler Financial, Ford Motor Credit Company, GMAC, and Toyota Financial Services to create a more streamlined credit application for automobile dealers and their customers. Providing access to more than 21,500 dealers in North America, RouteOne’s web-based system allows automotive dealers to submit credit applications to the largest indirect lenders, request credit reports, and increase profitability with RouteOne’s free Dealer Reporting Suite. RouteOne’s open integration business model also allows the dealer to integrate with their choice of a wide variety of best in class providers, including DSPs, CRM systems, F&I modules and menu providers. RouteOne offers dealers a common platform for all their credit application financing needs. More information is available at www.routeone.com.

# # #

About Gold Mobile: Gold Mobile, a leading mobile solutions provider, offers one of the most sophisticated platforms for mobile marketing and mobile enterprise CRM solutions. Through exceptional customer service and flawless execution, our platform users experience successful text (SMS) and mobile video campaigns, improve customer loyalty and extend their brand within the consumers lifestyle. For more information contact Alan Stern at: 732-587-2101