Former Countrywide Mortgage Branch Manager Joins Sales Productivity-Oriented LB4G Consulting, Inc.

Feb. 24, 2009 - PRLog -- Former Countrywide Mortgage Branch Manager Joins Sales Productivity-Oriented LB4G Consulting, Inc.



Contact: Philippe Le Baron

704.517.2929

philippelebaron@LB4Gconsulting.com

www.LB4Gconsulting.com  



CHARLOTTE: Steve Gatter, former branch manager for Countrywide Home Loan’s wholesale mortgage lending division and with more than 25 years experience in business management, ownership, fulfillment and sales, has joined Charlotte-based LB4G Consulting, Inc. as Vice President Business Development.



“With Steve’s corporate and entrepreneurial background,” said LB4G’s President Philippe Le Baron, “we are now better primed to showcase our unique methodology focused on the sales manager and his team.”



LB4G Consulting, Inc. promotes the proprietary equation that “1+1+1=4!™” and the potential to improve the production of a sales team by as much as 50 percent. The sales manager is immersed in a unique process of concepts and disciplines that achieves sustainable results.



It’s a formula that, under Le Baron’s leadership, has gained enthusiastic endorsement from corporate clients across Europe and the US.



“Steve will help me further grow the business on this side of the Atlantic,” Le Baron continued. “With plans on the drawing board to create a franchise system from our proven formula, we hope to be at the forefront of a sales management training ‘revolution.’”



Gatter’s philosophy is that “markets are crowded and successful businesses differentiate themselves with quality product, service and added value, as determined by the customer. And the most frequently missing sales ingredient is the patience, tact and grace needed to discover it.



“Sales management is a quantifiable practice, based upon specific target market discovery and hiring confident, coach-able people who will consultatively sell using sales-ready messaging.  Good salespeople project a great company image. They are ethical, knowledgeable, confident and professional. They are team players and they are leaders.



“Good sales people are good people that learn how to prospect, persuade, consult and converse. One out of 10 good people can do this intuitively. Our plan permits sales managers to develop the other nine…bringing all to quota…increasing profit…while fostering teamwork and productivity.



“And we at LB4G Consulting – with “1+1+1=4!™” at its core – have the blueprint with which the sales manager can do so.”



Gatter has a varied business background.  He has written articles and white papers on ethics, practical thinking and consultative selling. He holds a Bachelor of Science in Business Administration from Wake Forest University, and lives in Charlotte, NC.

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