Sales Management Guru: "Tame the Lions"...and Reach 100% Sales Goal

Oct. 26, 2011 - PRLog -- CHARLOTTE:  Lion tamers have a pretty tough job.

Not as tough as sales managers, according to Philippe Le Baron.

"I liken the relationship between sales manager and sales team individual to that of Lion Tamer and Lion," says Le Baron, president of LB4G Consulting, an international sales productivity firm based in Charlotte.    
     
"Sales managers are the toughest people to help," Le Baron adds. "They are notoriously resistant to change and they tend not to get much support once they reach that level. They waste months and years and tons of energy...and often even their health...to reinvent a wheel that should have been shared with them from the start.  A wheel that brings a HUGE impact to companies' bottom lines.      

"The  professional training Industry is beginning to see that sales managers should get better help than the traditional sales training or management training," Le Baron says, "Sales Management is now being looked at as a cross-industry profession, with its unique challenges, its unique processes and its unique skills."

Whereas virtually every training program for the sales industry focuses on the sales team, Le Baron homes in exclusively on the sales manager.

And to help make the process resonate with sales managers, Le Baron has implemented a colorful new and somewhat theatrical circus analogy.  Indeed, Le Baron promotes a Lion Tamer's marketing approach (with himself as "The Lion Tamer/Lion Whisperer" in his webinars and blog videos.)        

Le Baron's program has its roots in his 2009 book, "1+1+1=4!®," subtitled, "The Winning Formula for Rising Sales Managers; The Art % Science of Getting 100% of Your Reps to Goal."  

The program focuses on front line sales managers, imbuing them with the skills to, in turn, get the most production out of their sales teams.

"I had discovered the '1+1+1=4!®' code," Le Baron says, "by reverse-engineering the 'best' and 'worst' sales managers' weekly habits, then re-articulating  five habits into Five Management Processes to make them easy to understand and easy to apply.  Over the last five years of testing it with companies of various sizes and industries, this became the coaching framework I teach my sales managers to drive sales execution better."      

Le Baron's global client list includes Sonoco, Oracle and NCR. He has also created a “911 Sales Management Hotline” for small business owners,  and shortly will be putting  participants through the drills of his first-ever, online “Lion Tamer Boot Camp."

# # #

About JDK Marketing Communications Management: We are a Charlotte, NC-based marketing consulting, advertising, publicity and collateral development and production firm.