XYIENCE Knocks Out Red Bull and RockStar and Earns No. 1 Spot in Las Vegas’ Speedee Mart

Nov. 19, 2009 - PRLog -- LAS VEGAS  -The energy drink category is notoriously competitive, but the home court advantage is working for Las Vegas-based XYIENCE, which announces that Xenergy checks in as the No. 1 selling energy drink at Speedee Mart in Las Vegas, for its multi-purchase incentive energy drink sales.  The 21-store chain, which offers Xenergy Premium and Xtreme on a two-for-$3 pricing schedule, also reports that Xenergy is the No. 2 selling energy drink overall, behind Monster Green, and ranks in the top ten best-selling beverage products. Xenergy Premium’s newest flavor, Cherry Lime, is the most popular Xenergy flavor for the retailer.  

Speedee Mart has carried Xenergy Premium, the official energy drink of the Ultimate Fighting Championship (UFC), since the brand made its debut in 2006, and was quick to stock Xenergy Xtreme when the product was introduced earlier this year. Paul Orluske, Speedee Mart’s vice president of operations, identified a void in the energy drink niche about the time Xenergy was introduced. “Based on trends in other segments of the beverage market, the category needed a sugar- and calorie-free option,” Orluske explains. “Look at the strength of Diet Coke, for example. There was an existing consumer base, but we needed a strong leader to assume that role in energy drinks.”

Orluske reports that Xenergy is also attracting more new energy drink users than other leading brands. “We see a lot of adults, women, business people going to work or mid-work day, picking up a Xenergy.” This, according to Orluske, is a big opportunity for energy drink retailers. “We’re able to reach out to new customers. They see Xenergy as a premium brand, yet we can offer XYIENCE as a two-for-$3, so it’s also a great value.”  

Another plus for the retailer is XYIENCE’s affiliation with the Las Vegas-based UFC. “I’m a longtime boxing fan so I started watching the UFC in its early days.  Monitoring the growth of mixed martial arts, I felt confident that the sport was well-positioned for a surge in popularity, which has happened,” Orluske explains. “When XYIENCE teamed up with the UFC as its official energy drink sponsor, it was an enormous opportunity for the brand and the retailers that carry Xenergy,” he says.  

“This is very exciting news for our entire team,” says Reuben Rios, XYIENCE vice president of U.S. sales.   “To be achieving sales numbers at Speedee Mart that push XYIENCE past Red Bull tells us that people not only recognize Xenergy, they respond and feel engaged with the brand, which is evident by their purchases. While there’s an enormous UFC fan base in Las Vegas, a strong retail partner like Speedee Mart is critical for XYIENCE to experience this type of success.”

Through its sponsorship of the UFC, the XYIENCE brand reaches 420 million households worldwide.  The UFC’s current television distribution allows sponsors like XYIENCE to reach 40 million U.S. households and 380 million households outside the U.S. in over 100 countries and territories, with programming delivered in 20 languages.

About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.

Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle.  Its energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d.  Xenergy is available in retail stores throughout the United States and Canada.  Visit www.xyience.com for details.


XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance.  With everything from NOX-V2—for increasing strength and stamina and aiding in post-exercise recovery—to high-quality protein supplements such as the XY-PRO protein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.