Cook & Schmid And Media Arts Center San Diego Launch Mobile Marketing For Latino Film Festival

Feb. 25, 2010 - PRLog -- Cook & Schmid, a full-service integrated communications agency, is partnering with the Media Arts Center San Diego (MACSD). Cook & Schmid will work with MACSD to develop and launch cutting-edge, creative communications strategies, with a focus on integrating mobile, social media, and video production.

“At Cook & Schmid, we believe the strongest marketing campaigns tell the best stories. The Media Arts Center is focused on telling our collective stories, and they’re training a new generation of storytellers all across San Diego in the process,” said Grant Goad, Cook & Schmid’s director of interactive media.  “This partnership expands the range of media we can use for campaigns and makes both organizations more effective.”

Cook & Schmid and MACSD are kicking off the partnership with an innovative SMS-based mobile campaign, giving away tickets to the MACSD’s flagship program, the San Diego Latino Film Festival.  Festival-goers can sign up to win movie tickets and receive festival news and updates directly on their mobile phones by texting “SDFILM” to short code 82222. The mobile campaign is sponsored by the San Diego Padres, and will be accompanied by an innovative social media campaign that will run throughout the festival.

The agency also will work with MACSD’s video production team to incorporate its unique Digital Storytelling production techniques into outreach and education projects and community-based social marketing programs. Cook & Schmid will work with the MACSD’s production team and Digital Story Station technology to produce compelling short-form video to tell clients’ stories via traditional and emerging social media channels.

ABOUT COOK & SCHMID

Based in San Diego, California, Cook & Schmid is a full-service integrated communications agency. Services include interactive marketing, creative and design, advertising, multi-cultural marketing, mobile marketing, Web site development and design, and public relations. The agency counsels public and private companies and government agencies, including the San Diego Redevelopment Agency, public biotech firm Illumina, international supply chain company DW Morgan, and the San Bernardino County Office of the Administrator among others. Cook & Schmid is characterized by creativity, quality of service, and depth of knowledge, with a focus on providing measurable results to clients. Additional information is available at www.cookandschmid.com.

ABOUT THE SAN DIEGO LATINO FILM FESTIVAL/MACSD

Media Arts Center San Diego (MACSD) is a non-profit organization with a mission to nurture and support media artists working in film, video, audio, and computer-based multimedia. The San Diego Latino Film Festival was originally established as a student film festival. Since that time, the festival has developed into one of the larger and most well respected Latino film festivals in the country. Over 180,000 people have attended and over 4,000 films/videos from across Latin America and the United States have been screened.

Celebrating the best in international Latino cinema at the longest-running Latino Festival in Southern California, San Diego Latino Film Festival proudly announces its 17th anniversary edition. The Festival will be held from March 11-21, 2010 at UltraStar Mission Valley Cinemas at Hazard Center (7510 Hazard Center Dr. San Diego, Ca 92108). Close to 20,000 festival goers will have the opportunity to attend over 150 screenings, meet approximately 100 actors and filmmakers and attend workshops, live music events, parties and other exciting events.

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Cook & Schmid Public Relations specializes in reputation and issues management, marketing and advertising for private and public companies, organizations and government agencies, ranging from start-ups to Fortune 100 companies.