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Follow on Google News | NeonSMS Launches New Brand Identity and Website / SMS is good fit for cost-conscious marketeersThe instantaneous reach of SMS messaging is still an ideal fit for marketeers and IT managers with reduced budgets, says Cork-based Neon SMS Solutions which is adding Twitter and Facebook functionality to the medium.
By: Margaret Walsh of Neonsms Co. Cork, Ireland — 12 Apr. 2010 NeonSMS Launches New Brand Identity and Website Neon SMS Solutions, a leading provider of flexible and cost effective text messaging services for public and private enterprises, has unveiled a modern, innovative, brand identity and launched a more intuitive, user friendly website www.neonsms.ie to help the company interact with its current and potential customer base more effectively. NeonSMS helps businesses to connect with their customers through mobile messaging. The company, which has been growing rapidly, has a broad range of clients from financial institutions and corporates, to government and non-profit organisations. Margaret Walsh, Sales and Marketing Manager at NeonSMS said the new website was designed to be SEO optimised and added links, such as Twitter and Facebook, reflecting the growing popularity of social networking for businesses in Ireland: “Our modern, dynamic website, with its fresh new look and improved user functionality, has been designed in response to customer feedback and we see it as an important communications channel to build brand awareness and drive business for the company,” said Walsh. “We are offering new clients a 30-day free trial of the service,” she said. Forrester Research has shown that text messaging is one of the most responsive marketing communications mediums, with over 5 times better response rates than direct marketing. “Text messaging is a low cost and user friendly way to communicate with a company’s target market,” said Paul Casey, Operations Director at NeonSMS. “Because our service can be accessed through a simplified web account or easily integrated with a company’s existing systems at no extra charge, there are significant improvements in efficiency and lower communication costs with suppliers, staff and clients,” he said. According to ComReg, the total number of SMS messages sent by mobile users in Ireland was over 3 billion in Q4 2009, up 10.5% since Q4 2008. An average of 193 SMS messages was sent per subscription per month in Q4 2009. “The technology is instant and our service provides fast and reliable reports of all sent and received messages,” Casey continued. “We’ve seen a 50% increase in our client base in the last year because we believe in the current, cost conscious environment, SMS is an ideal fit for marketeers and IT managers with reduced budgets and we are ideally placed to serve those customers,” he said. -ends- Notes to Editors: 1. Located in Cork, Ireland, NeonSMS was founded in early 2003 when the company developed its scalable internet SMS gateway solution. The company benefited from the Genesis Enterprise Programme in 2007, a 12 month rapid incubation initiative, recently nominated for a European Enterprise Award. NeonSMS products are based on open source technologies which help solve SMS messaging issues and provide clients with industry leading mobile communication interfaces and infrastructure. The company’s Irish client list includes Imagine Group, Bishopstown Credit Union, GetCover,ie, Interleaf Technology and Sherry Fitzgerald Lettings. 2. The Marketer’s Guide to SMS, Forrester Research: http://www.forrester.com/ 3. Please see our developer page for our API gateway information: 4. ComReg’s quarterly key data report Q4 2009 http://www.comreg.ie/ Image (From right to left) Paul Casey, Operations Director, Rob Norton, Technical Director; NeonSMS Ray Kenny, CEO and Brian Dennehy, Branch Manager – Bishopstown Credit Union; For further details, contact: Margaret Walsh NeonSMS Margaret@neonsms.ie Tel: +353 (0)58 64000 www.neonsms.ie http://twitter.com/ http://www.facebook.com/ # # # NeonSMS offers Bulk SMS text messaging gateway from direct marketing requirements to integrated corporate solutions via an easy to use web account or API option End
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