When the going gets tough, Olympus Tough gets going

May 31, 2010 - PRLog -- When the going gets tough, Olympus Tough gets going

Pune, 31st May 2010: When the going gets tough, the Tough gets going. This oft-repeated phrase is so very true in the case of Olympus ‘Tough’ series.µ Tough is an all-weather, shock and waterproof digital camera which can be used with confidence, rain or shine, even under the water. They also have other additional features like freeze proof, dust proof and crush proof apart from the normal features that digital cameras possess like magic filter, image stabilisation, HD movie and so on.

The three cameras in the ‘Tough’ series namely 14 Megapixel Stylus µ TOUGH-8010, µ TOUGH-6020 and µ TOUGH-3000 are engineered to be shockproof, waterproof, crushproof and freeze-proof.

The new camera’s technology is normally found in the most complex, high-definition professional cameras with innovative functions. All the three Tough cameras shoot 720p HD videos using a one-touch button.

These cameras are designed for anyone and everyone be it the active and adventurous vacationers, to the young party goer, as well as the homebound who are looking for a hassle free camera, which does not get spoilt by the ‘tough world’ around.

The Tough has Dual Image Stabilization, which means that the cameras will deliver blur-free images. The Dual Image Stabilization combines Sensor-Shift Image Stabilization with high ISO sensitivity.

The ‘Tough’ series features a versatile 5x wide optical zoom lens (28-140mm*1) that ensures great group photos or close-ups of distant subjects.  The Stylus Tough series cameras can be controlled with a simple tap on their top back or sides. In adverse climates, Tap Control ensures fast adjustment of settings.

The cameras employ ‘Bright Capture Technology’ which allows the user to shoot clear and bright pictures even in low light environments without having to use a flash. Other key features include HD movie function, [ib] software, Magic Filters, Creative Art Filters, Beauty Mode to i-Auto, AF Tracking, in-camera panorama, Pop Art, Pin Hole Fish-Eye and Drawing among others.

Built with shock-absorbing technology, the cameras are engineered to withstand a 6.6-foot drop, 220 pounds of pressure and 33 feet of water submersion & -10degree Celsius temperature. The µ TOUGH-8010 & µ TOUGH-6020 cameras has 2GB internal memory whereas TOUGH 3000 has 1GB internal memory.  The cameras feature a 2.7" LCD with anti-glare technology that gives an extra-wide viewing angle.

The µ TOUGH-8010 camera comes in a choice of Platinum Silver and Midnight Black colors while µTOUGH-6020 comes in Midnight Black, Candy Pink, Steel Blue and Cosmic Green colors. The µ TOUGH-8010 camera is priced at Rs 19,999 while µTOUGH-6020 is priced at Rs 16,999.  Priced at Rs 13,999, the µ TOUGH-3000 camera is light on the pocket. The Olympus cameras are available at all leading photo stores, electronics stores & modern retail chain store across India.

About Olympus Corporation

Olympus Corporation was established on October 12, 1919 in Japan and enjoys a reputation for excellence in digital cameras. Olympus first met this aspiration in 1934 with the development of camera lenses. In 2003, the company changed its name from Olympus to Olympus Corporation to unify the corporate name and the well-known brand. In recent years, Olympus Corporation has focused on "Opto-Digital Technology" as its core competence to maximize corporate value and to become one of the top optical instruments manufactures. Olympus has been present in India since 2005 with their full range of cameras. It has been continually revamping its brand building strategy in India. In the last one year, the service network too witnessed a major growth.

Website: www.olympus-imaging.co.in

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