Telesoft Technologies launches interactive VAS platform at VAS Asia

July 8, 2010 - PRLog -- New Delhi:  Telesoft Technologies announced the launch of its ARNE IVR platform today. Aimed at VAS & enterprise players in India and Asia, the ARNE IVR provides the perfect voice and video platform on which VAS developers can build innovative new revenue streams.

The ARNE IVR easily connects to mobile and fixed networks and provides services such as colour ring-back tones (CRBT), customer self-care such as bill payment systems as well as information and entertainment applications such as news, timetables, horoscopes and cricket scores.

“Feedback from our customers led us to ‘Indovate’ Telesoft Technologies’ products to meet the technology related price-performance challenges of the India market. The ARNE IVR has the perfect performance-price ratio for Indian and Asian VAS needs”, said Rajiv Nayyar, VP Sales and Operations Asia-Pacific, Telesoft Technologies. “Using the ARNE IVR developers can quickly build and deploy voice and video applications and adapt them as needed in real-time” he further added.

Applications use VoiceXML (Voice eXtensible Markup Language similar to html code) to control the ARNE IVR, listen to user inputs via voice or keypad and play pre-recorded announcements and video clips as needed. The open standard VoiceXML language allows fast development and deployment of new value added services by application developers.

“The ARNE IVR is perfect for our voice based entertainment & utility based applications as well as our color ring-back tone application,” said Mr T.K. Vardarajan, Co-founder, Ascenso Telecom Solutions. “It combines the media features we required, with a robust interface to telecoms networks and built-in VoiceXML support which allowed us to quickly deploy and modify our applications to maximize revenue opportunities”.

“Operators are looking to MVAS services to replace reducing ARPUs.  Optimized for this vibrant mVAS market the ARNE IVR is an ideal fit,” said Mr Tim Daniels, Global Product Marketing Manager, Telesoft Technologies

A powerful, yet competitively priced VAS platform, the ARNE IVR features up to 240 simultaneous media channels in a compact 1U 19” rack mounted chassis. It has built-in SS7/ISUP signaling protocol software for call control, an MRCP interface for text-to-speech (TTS) and automatic speech recognition (ASR) and built-in in video streaming capability. Simple text file configuration ensures simple ‘plug and play’ setup in the field.

About Telesoft Technologies India:
In India since 2005 with its network IVR solutions in all circles across the country Telesoft Technologies provides to leading service providers in the country through its main office and Laboratory.  

In India its OKEFORD Media Platform deployed in all 22 mobile circles in India already serves over 119M subscribers in both CDMA and GSM networks.

Telesoft’s product offerings in India include:
OKEFORD Media Platform (A powerful IVR solution, used in major mobile networks in India for customer care services like pre-paid mobile top-up), HINTON Monitor (Used by OEMs & SIs to reliably link VAS & OEM applications, including roaming welcome notes and network billing, into any network (fixed, 2G/3G mobile or IP), & MPAC Telephony Cards & Protocol Software (Allows OEMs & SIs to monitor and control both signaling and media channels and create valuable applications from voice services to SMS and signaling gateways).

About Telesoft Technologies:
For more than 20 years the world’s leading Operators, SIs, OEMs and application developers have relied on our signalling, media and monitoring platforms. They continue to depend on our technology to deliver revenue and non-revenue generating solutions for cellular and converged networks in areas such as fraud, billing, media services, SMS and roaming solutions. As networks evolve our experience in real-world deployments, coupled with our engineering prowess and financial stability, ensures we are the partner you can rely on. More information is available at www.telesoft-technologies.com.

The company is present in the majority of industrialized countries worldwide with offices in Atlanta, USA; Danbury, USA; Blanford, UK; and Noida, India. Our major markets today are America, Europe and India.