The Incredible Pizza Company Partners with Creative Works

Oct. 22, 2010 - PRLog -- After years of research and analysis, the Incredible Pizza Company based in Springfield, Missouri with over 20 franchised locations around the U.S. chose to add laser tag to their corporate sites. As a highly respective company this entertainment chain has grown from humble beginnings to become one of the most unique family fun centers in America today. With an emphasis on family values and offering a clean and safe atmosphere for people of all ages, the company partnered with Creative Works to create the first laser tag experience for their store in Springfield.

To make room for the laser tag area, they removed another attraction and went to work converting the space to prepare for the arrival of their custom arena. A separate room was carved out for the briefing and vesting areas to allow for efficient game rotations to help maximize revenue. As part of their package, a large lighted archway was built and installed by the Theme Team at Creative Works to attract guests from across the arcade to the laser tag area. Additionally, the center of their arena had an illuminated 10 foot high prop with a laser ball projecting over 50 laser beams in a 360 degree sphere. Mixed with the fog and the black lights, the lasers made for an incredible light show inside the arena.

“It was a pleasure to meet and work with this group,” commented Jeff Schilling, Founder of Creative Works. “Their professionalism and commitment to providing the best guest experience was great to see.”

Due to the huge success of the first arena in Springfield, the Theme Team has since added four more laser tag arenas to new Incredible Pizza locations – Draper, Utah; Davenport, Iowa; Memphis, Tennessee; and Mexico City, Mexico. In each of these locations, they chose the popular Space Quest themed laser tag arena and added a few extra bells and whistles to really drive home the WOW effect.  Additionally, they put in an observation window for spectators to view the game in play and create more interest for those who hadn't played before.

"We are proud to partner with such a great company and look forward to the future," said Schilling.  Stay tuned for future sites coming online by America's Incredible Pizza Company.  http://www.incrediblepizza.com/

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Creative Works Theme Factory builds and designs attractions for family entertainment centers. We provide laser tag arenas, black light miniature golf, our Lazer Frenzy laser maze attraction and theming in general. www.thewoweffect.com