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Follow on Google News | New Halal SME Report Directory set to offer full view of Halal market economyH Media, publishers of the International Halal SME Report & Directory, inks an MoU with Malaysian-based Watch Tower & Friends (WTF) to equip the first-of-its-kind Halal business publication with Augmented Reality (AR), the latest in mobile computing.
By: H Media Witnessed by YABhg Tun Musa Hitam, chairman of World Islamic Economic Foundation (WIEF) and former deputy prime minister of Malaysia, H Media’s managing director Kamarul Aznam Kamaruzaman together with Watch Tower & Friends Sdn Bhd (WTF) chief operating officer Hazel Hassan Hisham unveiled the Halal SME Report Directory at an MOU signing and soft launch ceremony at PWTC. Offering not just cogent industry reports and key sectoral analysis and interviews, the Report Directory will also feature over 1,500 premium Halal-certified companies from around the world. At the event, H Publishing and WTF inked a Memorandum of Understanding (MoU) to: Develop an online and mobile version of The International Halal SME Report & Directory, incorporating the use of Augmented Reality (AR); Develop a tablet version of The International Halal SME Report & Directory 2011, which will be made available in various platforms including iOS, Android, Blackberry and any other platform as requested by H Publishing. Make use of all the latest technological advances in the fields of Augmented Reality, and to promote Halal within an exclusive and co-existential relationship. “With our endeavor to become the definitive guide for the global Halal marketplace, we will be developing multiple platforms that give a full 360º view using traditional and new media, including print, online, mobile and broadcast,” said Kamarul Aznam. “With this publication, we would like to offer a viable platform for businesses and SMEs to further add value to their Halal certification and logo.” Five key Halal segments will be featured within the Report Directory, including Agriculture, Manufacturing, Tourism, Services and Finance. A total of 10,000 copies will be printed by April 2011, in time for MIHAS next year, the world’s largest Halal marketplace in Kuala Lumpur. This is in addition to the planned distribution by major Halal certification bodies in at least ten (10) countries worldwide, plus retail & newsstand, premier Halal industry events and trade shows, as well as government agencies and embassies. Several organisations have indicated keen interest to participate including from Iran, South Africa, Turkey, Brazil and Indonesia. “Being mobile and in-touch with information is today’s lifestyle,” said Hazel Hassan Hisham. “Building and including mobility to the Halal SME Report Directory will be an on-going effort for WTF. We look forward to a fruitful journey partnering with H-Publishing and expanding our horizon to the Halal industry above and beyond, by ensuring that users of Halal SME Report Directory have information constantly at their fingertips.” In addition to listing of local and international Halal businesses, the Halal SME Report Directory also will incorporate over 30 choice reports documenting the industry’s most significant developments throughout the year, featuring industrial, geographical and sectoral reports across the entire Halal value chain, covering primary and secondary sub-sectors of Halal. Manufacturers or traders looking to tap the lucrative global Halal market can register online for free at http://www.halalsme.com. Related Resources: 1. Promo Video of the International Halal SME Report Directory http://www.youtube.com/ 2. Media Kit of the International Halal SME Report Directory http://www.scribd.com/ 3. Mock set of the International Halal SME Report Directory http://www.scribd.com/ 4. Register for Free Online http://halalsme.com/ Editor’s Note: About H-Publishing Sdn Bhd H-Publishing Sdn Bhd is a subsidiary of H-Media (http://hmedia.my) To provide tangible value add for the industry and workable solutions for the consumer, the inception of Halal SME (http://www.halalsme.com) View H Media Corporate Profile: http://www.scribd.com/ About Watch Tower & Friends Sdn Bhd WatchTower and Friends (WTF) Sdn Bhd is a company that is focused on developing the software platform that will allow content creators to use augmented reality as well as being a developer for mobile and web applications. Description of mobile apps, services and content: Augmented Reality mobile applications, services and content - games, tourism, education, information, promotion and advertising - ends - # # # H-Publishing Sdn Bhd is a subsidiary of H-Media (http://hmedia.my) Halal SME (http://halalsme.com) Related Resources: 1. Promo Video of the International Halal SME Report Directory http://www.youtube.com/ 2. Media Kit of the International Halal SME Report Directory http://www.scribd.com/ 3. View H Media Corporate Profile: http://www.scribd.com/ End
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