The Hip Event Selected as Public Relations Agency of Record for 4Sixty6 in West Orange, NJ

March 16, 2011 - PRLog -- February 25, 2011 (Montclair, NJ) – The Hip Event, a full service public relations, special events and social marketing firm, was named agency of record for 4Sixty6 Nightclub, Restaurant and Special Events in West Orange, NJ.

4Sixty6 has hosted several celebrity charity events and featured stars from the casts of Jerseylicious, The Real Housewives of New Jersey, Jersey Shore and Cake Boss. Local sports figures from the Jets, Giants, Devils and Mets also frequent the Vegas-style nightclub on a weekly basis.

“The Club” at 4Sixty6 provides patrons with an unmatched nightlife experience. The nightclub was built from the ground up featuring state-of-the-art sound, lighting and video. The club features 2 levels where patrons can roam and play with a beautiful crowd in an exciting atmosphere. The club is also host to a rotating dance floor, a 5,000 sq. ft. patio and the largest rotating disco ball in North America.

“Logan” at 4Sixty6, located on the second floor, features an exceptional sushi menu with quality ingredients and prepared as works of art.

“4Sixty6, as a hosting venue, has contributed so much to the success of events we’ve held for our clients,” says Maria Cucciniello, founder of the Hip Event. “It was an honor to take them on as a client, and we want people to see the great improvements they’ve made with the venue as a whole.”

The Hip Event has broadened its horizons once again, making its tracks in the nightlife industry. The goal for 4Sixty6 is to establish it as the premier nightclub, restaurant and special events venue of New Jersey. Until now, 4Sixty6 has been the hidden gem of the area’s nightlife scene. The Hip Event plans to develop a public relations and event marketing plan to enhance the image of the venue and establish new relationships with the community.

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The Hip Event, ranked as one of the Top 25 event planning agencies by NJBiz, is a full-service special events, public relations and lifestyle marketing agency that caters to clientele in the fashion, beauty and hospitality industries.