You Bet Hills Are Backing The Craziest Race In London!

July 14, 2011 - PRLog -- You Bet Hills Are Backing The Craziest Race In London!

Londoners and competitors from around the world are taking part in the daftest race to take place in the capital this summer, whilst raising money for their favourite charity.  The first ever William Hill London Backward Run is taking place in Crystal Palace Park on Sunday 17th July. No other sport could possibly lay claim to be as humorous, as tough, as exciting, as contagious, as healthy or as entertaining all at once.

Many people have participated in 10k races or Race for Life and are looking for a new fitness challenge. The William Hill London Backward Run offers a fun new race to try out with backward running experiences suitable for absolutely everyone.  For those who just want to experience the backward running concept without the pressures of competing there is a '1km backward fun run and walk', or for the fitness enthusiast looking for their next challenge there are 1km and 3km races for both men and women.

There is a very international flavour to this event with entrants travelling from Scotland, America, Ireland and France, including the present 1km backward running World Champion, Garret Doherty.

Sally Raynes, Wacky Nation’s Event Director says:  “With charities receiving much less funding, we wanted to create a fun running event for people to get fit and support local London charities too and we have had a great response, lots of people are just up for trying out this new challenge and simply giving it a go."

"People have been running forwards for years. It’s old hat and, let’s be honest, a bit boring. We are excited to be getting involved and in our opinion, we are looking forwards by going backwards,” added Hill’s spokesman Joe Crilly.

Backward running, also known as reverse running and retro running also has amazing health benefits and is considered a super-exercise. Research has shown that backward running has massive potential in areas of fitness, well-being and rehabilitation.  If you’re looking to reduce the risk of knee injury, seeking to lose weight or reduce back problems, backward running could be for you.  In fact there are 100 reasons to try backward running with benefits to the body and mind (see below for twenty five of these).  Just once a week, the long-term benefits could be amazing.  What do you have to lose?

Good luck and once you start, you may never look back again - or should that be forward?  

For more information on this event visit the race website at www.reverserunning.com or to arrange an interview please ring Sally on 07980 287031 or email info@reverserunning.com  

ENDS

How do you run backwards?

Choose a flat, wide running surface free of potholes.  Identify a distance of 50m to 100m in a straight line and walk it first to check for dips or rocks.  From the starting point, the basic technique is to keep your shoulders over your feet, hold your arms close and low to the body, push off from the balls of your feet and avoid lifting your feet too far off the ground.  Your heels should very slightly skim the surface before you push off again with the forefoot.  Try it!  The first thing you will notice is that you’re hitting the ground with a toe to heel foot strike, with an increased stride rate and decreased stride length.  The motion will feel smoother and less jarring and you will be running taller with a healthier posture.  What’s more, the bulk of the propulsion now comes from the quadriceps.  As you grow more confident, widen your stride and add some speed and extend your distance.  Beginners often find it helpful to run with a partner. As one runs backwards over a short distance, the other runs forwards.

Here are 15 reasons to take up backward running (We have collated 100 reasons in total!).
It’s your choice whether to try running backwards.

1. Running backwards works the muscles that forward running (unless you do hill work) doesn’t touch i.e. calves, shins and muscles of the front thigh
2. Gentler running style (forefoot hits ground first) with elimination of ‘heel to toe’ foot striking which means less pounding
3. Backward running burns up to a third more calories than forward running
4. Backward running gives your abs a workout.  When you run forward, your lower back takes most of the load, but turning around creates a nice reaction for your abdominal muscles whilst the lower back gets some respite.
5. Studies have also shown that over time backward running can lead to realigned vertebrae and relieve pressure on the nerves.  This is because the back is in partial extension when we run backwards.  Whatever we do in our lives we are usually hunched forward.  May not be an issue now, but it will be as you get older so start undoing all those years of back abuse now.
6. It’s a great knee rehabilitative exercise because it can maintain an athlete’s fitness whilst minimising the impact at the knee joint – because there's no eccentric loading of the knee joint, so prevalent in forward locomotion.
7. Backward running is perfect for runners with bad biomechanics. Remember there’s no heel striking negating the effects of over-pronation or over-supination which therefore significantly reduces the force related trauma.
8. Backward running will benefit your performance in other sports where backtracking/backpedalling or changing direction quickly is an essential or advantageous quality e.g. tennis, cricket, football, boxing, basketball.  
9. Higher heart rate because more muscle groups are used, especially the quadriceps and your feet hit the ground more quickly and more often (but with less force related trauma) than in forward running.  Flynn et al (1994) showed that for a given pace, heart rate increased by 15% when running backward compared with forward.
10. Great way to cool down at the end of a session – backward running reduces heart rate and stretches leg muscles.
11. Backward running will improve your balance and co-ordination.  Is backward running the ultimate wobble board?
12. Improves your peripheral vision
13. Improves your proprioception – which is the body’s ability to sense movement within joints and joint position
14. Backward running strengthens the glute muscles (buttocks).  You will feel a squeeze in the buttocks as you run
15. Could save your life when faced with an angry a bull in a field and you need to quickly back-pedal tout de suite.  Not as silly as it sounds.

Drawbacks

For a balanced article there are a few drawbacks to backward running, but you will be hard pressed to find any other exercise that claims such a favourable benefits to risk ratio.  Yes, you may get laughed at and you may fall over a few times (these can actually become benefits too). You may also run out of excuses for posting bad times since backward running sorts out all those niggles.  On a serious note, runners with serious Achilles tendon problems should avoid backward running which may increase the stress on the tendon.   Also, anyone suffering with wrist injuries or stiff necks should also lay off trying the sport until they have recovered.

# # #

Wacky Nation (www.wackynation.com) are committed to promoting and conceiving lesser-known sports in the UK and around the world. They have already organised the UK's first ever backward running race and have many more ideas for 2011 and beyond.