Purls make Direct Mailers more Effective and Traceable by ad agencies like BOC Partners

Aug. 8, 2011 - PRLog -- Direct Mail is defined as a marketing service that uses mail service to advertise. This service has been around for almost as long as the advertising industry has been in business. For this whole span of time, direct mailers have remained pretty constant; there is always an address, some graphics and maybe even a coupon or two in the mailer. But then, the Internet became commercialized and direct mailers have changed.

The direct mailers retained many of the same qualities, such as graphics and coupons, as they did in the pre-Internet era, but now, the direct mailers are more traceable with the introduction of Purls or personalized URLs. What happens is that the direct mailer is sent out and each recipient has their own personalized website where the recipient’s name is in the url of that website. Then, the recipient goes to that website to fill out online forms and surveys in order to receive more discounts and coupons.

What is unknown to the recipient is that all of these different steps can be tracked and traced. There are analytical reports which can track who goes to the personalized website and how long that individual is on the website. The same analytical report can also track who downloaded the coupon and discounts. Lastly, the online forms and questions are used as part of database marketing. By submitting information in order to receive the coupons, the recipient is giving information which will then be stored in a database for future advertising including future direct mailers.

Because of these Purls, direct mailers have become more effective.

BOC Partners, an advertising agency, offers direct mailers with and without Purls to its clients. Additionally, BOC Partners offers the tracking analytical reports to its clients. Their work can be seen at http://bocpartners.com/our-work and they recently uploaded direct mailers which can be seen at http://bocpartners.com/our-work/direct-mail-2/.

So with all the known benefits of Purls, the only remaining question is why do some direct mailers still not have Purls?

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Welcome to BOC Partners, Inc. We're a unique advertising agency that specializes in both traditional media and online marketing. We have been around for 25 years and our focus is on building traffic, be it showroom traffic, phone traffic, or online traffic. We not only practice the art of traffic building, but also the art of increasing conversions while focusing on quality. Located right in the middle of New York City and Philadelphia, we are sitting in two of the top markets in the country, but our great ideas and tracking techniques will work anywhere. To see our work and learn more about us, please visit our website at http://bocpartners.com