Email advertising and Customer Loyalty

Sept. 7, 2011 - PRLog -- Automotive businesses are dependent on advertising to obtain and maintain a loyal customer base, yet choosing the most effective method of advertising is often difficult. Currently, one of the best methods of advertising are email based online marketing services. By making use of email, a company can target their ads directly at their customer base, enhancing customer loyalty. Email also permits the creation of a personal relationship between the customer and the company. As a part of this process, BOC Marketing specializes in assisting the automotive merchant in creating that vital relationship.

This strategy is enhanced by the use of opt-in email, where the customer gives permission to be contacted rather than receiving unsolicited email. Such email is more likely to be read, instead of being automatically discarded by the various email programs used to filter out advertisements. When considering an advertising strategy, remember that current New Jersey marketing trends show that opt-in email makes the customer a willing partner in the advertising campaign of the automotive business.

This also allows the business to focus their advertising efforts on the segment of the public who are most likely to use their products. The nature of email insures that focused email is certain to get to the customer. Most individuals check their email at least once a day, especially with the rise of tablet and smart phone based email. In addition, sending out email is far less expensive and time consuming than other methods of advertising.

Email based advertising also permits a flexible advertising model that can react to changing times and conditions. When choosing a specific email advertising campaign, targeted online marketing services permit the following customer satisfying strategies:

• Targeted deals aimed at a specific segment of the customer base. A company could target all truck owners, or all customers who have purchased goods in the last few months to receive advertisements and offers. This can be used to stay in contact with customers who only rarely do business with the company.
• The ability to send out coupons or discount alerts as a way to reward customer loyalty.
• Automatically generated personalized emails can help build a direct relationship between the customer and the business. Birthday offers are an especially effective method of reminding the customer of how valued their business is.
• General company information, such as new promotions or product information, can be immediately distributed to customers.

Internet and email based advertising has become a vital tool for all companies interested in maintaining a relationship with their customer base. Projected New Jersey marketing trends indicate that properly handled email based advertising will continue to grow in importance for customer and business alike. BOC Marketing is a professional automotive ad agency focusing on providing online marketing services in the New Jersey area, and is fully prepared to assist automotive businesses in developing and making use of email advertising strategies tailored for their specific needs.

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BOC Partners is a traditional media and online advertising agency located at 1030 South Ave West, Westfield, NJ that has been around for 25 years. Visit us at http://blog.bocpartners.com, http://bocpartners.wordpress.com, or http://www.bocpartners.com.