First Ever Pet POP-UP Adoption Shop

Nov. 4, 2011 - PRLog -- After a successful opening reception on November 2 at the Roger Smith POP-UP Shop, the Mayor’s Alliance for NYC’s Animals (www.AnimalAllianceNYC.org) is gearing up for an exciting month full of pet adoptions and quality products on sale for our furry friends. As the first pet POP-UP in the country, the Mayor’s Alliance for NYC’s Animals has partnered with Metro Paws, Stella & Chewy’s, Sam & Tasha, Sturdi Products, and Yeowww! Catnip® to sell products that both pets and their parents can appreciate. Check out this video for some of the fun that was had at the shop’s launch party: http://www.youtube.com/user/WhitegatePR#p/a/u/0/cAql2uEY3H8

Throughout the month of November, adorable and adoptable pets will be featured each day in the Roger Smith POP-UP shop. On Wednesdays throughout the month, additional adoptable dogs and cats will be featured on the Mayor’s Alliance adoption van, which will be parked curbside from 5 – 8 pm.  Among the represented affiliate rescue groups are Dog Habitat Rescue, KittyKind, Metropolitan Maltese Rescue, Picasso Veterinary Fund® of the Mayor’s Alliance, Posh Pets Rescue, Sean Casey Animal Rescue, and others. In addition to promoting pet rescue and adoption, guests are encouraged to shop the available pet products, as ten percent of all the proceeds from products sold in the shop will benefit the Mayor’s Alliance and participating rescue groups.

Shoppers can come by every day from 11 am to 7 pm to purchase products and find the perfect dog or cat to bring into their forever home. Pet adoption hours are Noon-6 pm on weekdays and Noon-5 pm on weekends. Additionally, there are plenty of fun events going on throughout the month for pet lovers and their furry friends to attend. Each Wednesday in November (except Wednesday, November 23rd – the night before Thanksgiving) the Mayor’s Alliance will have their new adoption van from the Petco Foundation in front of the store and full of adoptable pets.


On Tuesday, November 15, from 5 - 8 pm, there will be a special trunk show with Sam & Tasha. Meet fashion illustrator Jennifer Lilya (www.jenniferlilya.com) on November 9 or November 30, as she will be sketching people and pets for donations to raise money for the associated pet shelters. If you’re looking for the best deals in town on Black Friday, November 25, come out to the POP-UP Shop between 10 am - 7 pm to receive a free dog or cat toy with any $10 purchase. On Saturday, November 26 from 12-4 pm, don’t miss the Wags & Tags Trunk Show – learn more at www.wagsandtags.com. Additionally, on Sunday, November 27 from 2 - 6 pm, author Olga Horvat will be hosting a book-signing event for her recent release of Paranormal Pooch.

Come out this month to shop all the products from Stella & Chewy’s, Sturdi Products, Yeowww! Catnip, Sam & Tasha, and Metro Paws at the RS POP-UP Shop – located at 501 Lexington Ave between 47th and 48th Street in NYC. Want to adopt a pet? Everyday at the Pet POP- UP adoption shop we have dogs and cats from the Mayor's Alliance for NYC's Animals who are looking for their forever homes.

Check out our LIVE video cam to see what pets are there each day during November: http://www.ustream.tv/channel/adoptapetcam

About RS POP-UP Shop: Cited as "our favorite revolving designer store" by Time Out New York, RS POP-UP Shop is an organized approach incorporating custom made branding videos, a sponsored, live broadcast opening night event that is promoted through our social media infrastructure, ongoing online PR, and blogging. Brought to you by Lion'esque Media and the Roger Smith Hotel. Learn more at http://www.rspopshop.com/ and follow us on Twitter @RSPopShop.

About Metro Paws®: MetroPaws is a family-run web business. We are dog owners who love dogs as much as you do, and we’re dedicated to keeping yours happy and healthy. www.Metropaws.com is an online dog community that allows dog owners in the NYC area to search, book, and pay for their dog services online. In addition, MetroPaws.com offers an online poop bag subscription service for busy dog parents. Follow us on Twitter @metropaws.

About Stella & Chewy’s: Stella & Chewy’s provides dogs and cats with only the absolute best in raw meat dinners and treats. All Stella & Chewy’s products are made with raw, naturally raised meat, organic fruits and vegetables, and added vitamins and minerals. Their products never include added hormones or antibiotics, grains or fillers, artificial preservatives or colorings, sugar or salt. In addition, their food comes frozen or freeze-dried, providing all the benefits of raw food for your pet – without the mess! For more information, please visit www.stellaandchewys.com and follow us on Twitter @stellachewys.

About Sam & Tasha: Sam & Tasha provides pet products with a human touch. Our philosophy is simple – to create pet styles drawn from the same principles we use to dress ourselves. Which means our products are inspired by contemporary fashion trends – children’s fashion in particular. It also means we view pet fashion as micro-design – not costume design. No bling. No bedazzle. Just fashion-forward dresses, jackets, collars, and leashes. For more information, please visit www.samandtasha.com and follow us on Twitter @samntasha.

About Sturdi Products: Sturdi Products, Inc. has gained an international reputation for designing unique, attractive, durable, and adaptable products that reflect the needs of customers who travel with cats and small dogs. Since the creation of the patented SturdiBag pet carrier in 1993, Sturdi now offers over 40 professional quality and innovative products. All Sturdi Products are developed with a focus on safe pet travel, emergency preparedness planning, and pet show exhibition. Learn more at www.petcarrier.com and follow us on Twitter @sturdiproducts.

About Yeowww! Catnip: Yeowww! Catnip provides cats with toys that they just can’t get enough of – literally! Each and every one of our toys is completely filled with fabulous catnip – 100% stuffed FULL of premium, organically grown catnip and produced right here in the USA. We maintain a strong commitment to each of our products, and can guarantee that our catnip toys will leave your feline friend begging for more. Ask a cat, no doubt they’ll say…Yeowww! For more information, please visit www.yeowww.com or follow us on Twitter @YeowwwCatnip.

About Whitegate PR: Whitegate PR ranks as the top consumer products and services PR firm, specializing in the pet industry. It delivers multi-faceted marketing and strategic public relations campaigns that reach targeted audiences. Contact Dana Humphrey at 619-414-9307 and dana@whitegatepr.com. Follow us on Twitter @danakhumphrey.