Santa Clauses Coming To Town at McArthurGlen East Midlands

Nov. 16, 2011 - PRLog -- McArthurGlen’s East Midlands Designer Outlet celebrated the start of the festive season with a colourful Christmas tree made from real life Santas. The stacked up Santas formed a three tier human pyramid before tossing their hats into the air to launch the Lost Santa Hats Project.

In the first of a series of seasonal events at McArthurGlen East Midlands, the Lost Santa Hats Project will see a Santa hat hidden each day for ten days in an unusual place across the region for shoppers to find. Following daily clues leaked on the McArthurGlen East Midlands Facebook page (www.facebook.com/eastmidlandsdesigneroutlet), keen-nosed detectives will have to hunt down the hats before returning them to Santa himself, when he visits McArthurGlen East Midlands with his real reindeer to turn on the Christmas lights on 24th November.

As well as a personal appearance from Santa, this year, the switch on event at McArthurGlen East Midlands will include live musical performances from local bands and choirs, including the Tideswell Male Voice Choir and a children’s choir from Blackwell School. Santa will arrive at 4pm atop a present-laden sleigh pulled by real reindeer, before doing a parade of the centre, meeting families and offering gifts to those who have been good this year.

On the day, winners of the Lost Santa Hats Project will have the chance to meet Father Christmas himself and be rewarded with a £50 gift card in return for their hat to spend on Christmas gifts and festive fashion at McArthurGlen East Midlands, where premium and high street brands are available at up to 60% less all year round.

With the Christmas lights aglow, on 26-27th November a gospel choir will be filling the air at McArthurGlen East Midlands with a repertoire of Christmas carols while shoppers pick up perfect presents and party wear. During the festive period shoppers will also have the chance to win one of twelve great designer prizes in the Twelve Days of Christmas competition on McArthurGlen’s East Midlands Facebook page and website.

In the final rush before Christmas Day, McArthurGlen East Midlands will host a Santa Dash for speedy Saint Nicks on Sunday 18th December to raise money for Bluebell Wood Children’s Hospice. For just £10 (and £5 for children), not only can you dress as the festive Saint, but also be contributing to the running costs of the charity, which offers care and support to children and young adults with a shortened life expectancy.

Donna Goodwin, Marketing Manager at McArthurGlen East Midlands, says, “Christmas is a time to celebrate with friends and family and this year we’re giving shoppers the chance to get involved in some classic Christmas trickery. The Lost Santa Hats Project and Santa Dash are open to everyone – aspiring detectives and big kids alike – whilst the gospel choir is there to keep everyone in the festive spirit as they find Christmas gifts and party season fashion at up to 60% less. We’re really excited about this year’s special events – the race is on!”

For further information please contact McArthurGlen’s East Midlands Designer Outlet, on 01773 545011 or visit www.eastmidlandsdesignerout.com

Follow McArthurGlen’s East Midlands Designer Outlet at www.facebook.com/eastmidlandsdesigneroutlet for Christmas news, offers and perfect gifts.

- ENDS –

For all further information, please contact:
Stephanie Murray or Kate Hassard – Rain Communications
Tel: 0207 828 0118
First.surname@raincommunications.co.uk  

NOTES TO EDITORS                                                          
McArthurGlen Group  
McArthurGlen Group is Europe’s leader in designer outlet retailing. The Group, which currently has 20 Designer Outlets, introduced the concept of designer outlet retailing to Europe in 1995. The 75 million consumers visiting McArthurGlen’s Designer Outlets annually are attracted by the year-round savings of 30-70 per cent on the top names in luxury, designer and high-street fashion. The portfolio, which includes Europe’s largest designer outlet, Serravalle Designer Outlet near Milan, offers a total of 500,000 sq m of retail space. A further 100,000 sq m of new retail space will be added in 2011 and 2012. Locations for new centres include Athens (2011) and Neumünster near Hamburg (2012).
For more information, please visit www.mcarthurglengroup.com

McArthurGlen in the UK
McArthurGlen has seven Designer Outlets in the UK. As well as the UK’s largest and Europe’s first, Cheshire Oaks Designer Outlet near Chester, these are Ashford Designer Outlet, Bridgend Designer Outlet (Wales’ largest designer outlet), East Midlands Designer Outlet, Livingston Designer Outlet (Scotland’s largest designer outlet), Swindon Designer Outlet and York Designer Outlet.