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Follow on Google News | Incredible Discoveries Searching for Home & Garden Products to be Featured in 2012 Television SeasonTop Direct Response Company Offers Unique Go-to-Market Strategy and Partnership Opportunities for Manufacturers
By: Lee Kaplan Incredible Discoveries can partner with a manufacturer to market their product through direct response television, Internet marketing, direct-to-consumer email marketing, live shopping (QVC, HSN, etc.) and retail. Incredible Discoveries also occupies a unique position in the direct response industry. They are a division of o2 Media, Inc., which produces the popular daily morning show for women, “The Balancing Act” and the award winning home improvement show “Designing Spaces,” both airing on Lifetime Television. As a part of their layering approach in branding, ‘The Balancing Act’ or “Designing Spaces” will invite the company to be in an educational segment, which will assist in branding and heighten a product’s chance of success in direct response television. "With our past successes in the home and garden products category, we are excited to conduct this search for products that we can launch on television in 2012,” said Lee Kaplan, Senior Director of Direct Response Marketing for Incredible Discoveries. “We’re looking for unique products that are not only easily demonstrated, but that also make life easier in the home and garden.” If you think that you have a great home and garden product and are interested in a partnership with Incredible Discoveries, please contact Lee@IncredibleDiscoveries.com or call 954.935.3162, ext. 230. # # # ABOUT INCREDIBLE DISCOVERIES Incredible Discoveries, a division of o2 Media, Inc., is a fully integrated production and marketing company that specializes in both short form and long form direct response infomercial development. Incredible Discoveries has a unique approach that allows them to work side-by-side with product manufacturers in developing go-to-market strategies via multi-media venues. Incredible Discoveries hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their unique and fresh approach to infomercial programming has facilitated partnerships with some of the largest agencies and manufacturers in the world. Visit us at www.IncredibleDiscoveries.com. End
Page Updated Last on: Jan 04, 2012
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