Incredible Discoveries Announces National Direct Response Marketing Campaign for BladeBuddy™

March 20, 2012 - PRLog -- Incredible Discoveries, a division of o2 Media, Inc., and one of the largest producers of direct response infomercials, today announced a cooperative direct response venture with RBS Shaving LLC  to launch BladeBuddy™.

BladeBuddy™ is a groundbreaking, cost-saving, environmentally friendly product whose uniquely designed silicone pad maintains the sharpness of your razor blades, so one blade gives you a close, comfortable shave for months, instead of days.  

Brad Romoff, CEO of RBS Shaving LLC said, “We’re very excited to be launching BladeBuddy™  via direct response television,  and especially feeling confident that partnering with Incredible Discoveries will give us the edge for a successful campaign."

The average consumer spends hundreds of dollars a year on razor blades. By extending the life of a blade from days to months, BladeBuddy™ reduces this amount significantly. With consumers looking to stretch their buying power, executives at Incredible Discoveries are confident that the BladeBuddy™ is the right product at the right time. The infomercials are expected to start airing later in 2012.  

“We are extremely excited to be partnering with BladeBuddy™,” said Lee Kaplan, Senior Director of Direct Response Marketing for Incredible Discoveries. “We believe that they offer a truly innovative and incredible product that today’s consumers will soon be discovering through the direct response marketing endeavor we’re engaging in.”      

Incredible Discoveries also occupies a unique position in the direct response industry.  They are a division of O2 Media, Inc., which produces the Lifetime Network’s daily morning show for women, ”The Balancing Act.”   As a part of their layering approach in direct response strategy, “The Balancing Act” will be featuring the BladeBuddy™ in an educational segment on their “Smart Shopper Series,” which will assist in branding and heighten the product’s chance of success.

For more information on Incredible Discoveries’ unique go-to-market strategy, please contact Lee Kaplan via email Lee@IncredibleDiscoveries.com, or via phone 954.935.3162, ext. 230.

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About Incredible Discoveries
Incredible Discoveries, a division of O2 Media, Inc., is a fully integrated production and marketing company that specializes in both short form and long form direct response infomercial development. Incredible Discoveries has a unique approach that allows them to work side-by-side with product manufacturers in developing go-to-market strategies via multi-media venues. Incredible Discoveries hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their unique and fresh approach to infomercial programming has facilitated partnerships with some of the largest agencies and manufacturers in the world. Visit us at www.IncredibleDiscoveries.com.