Incredible Discoveries Announces Direct Response Marketing Campaign with Australian Manufacturer

Feb. 21, 2012 - PRLog -- Incredible Discoveries, a division of o2 Media, Inc., and one of the largest producers of direct response infomercials, today announced a cooperative direct response venture with FootFridge™ Innersoles International to launch FootFridge™ Innersoles in the United States.

FootFridge™ has designed and manufactured a patented innersole that acts as an “air conditioner” and “shock absorber” to relieve hot and tired feet. The FootFridge™ Innersole is not a gel innersole, but an active paste type innersole.  This acts as a thermal shield to deflect heat away from the feet eliminating overheating, and all of the complications related to heat absorption. Not only does it cool the feet, but massages them as well.

Mark Poulsen, CEO of FootFridge said, “FootFridge is very excited to be launching our unique innersoles via direct response television in the USA,  and especially feeling confident that partnering with Incredible Discoveries will give us the edge for a successful campaign."

Research indicates that up to 85% of people suffer from hot, tired feet increasing the risk of bacterial infection, foot trauma and dehydration.   With statistics like this to back up the need for a product like FootFridge™, executives at Incredible Discoveries are confident about the DR Marketing Campaign that they have developed for the product. The infomercials are expected to start airing in May 2012.  

“We are extremely excited to be partnering with FootFridge™,” said Lee Kaplan, Senior Director of Direct Response Marketing for Incredible Discoveries. “We believe that they offer a truly innovative and incredible product that today’s consumers will soon be discovering through the direct response marketing endeavor we’re engaging in.”      

Incredible Discoveries also occupies a unique position in the direct response industry.  They are a division of o2 Media, Inc., which produces the Lifetime Network’s daily morning show for women, ”The Balancing Act.”   As a part of their layering approach in direct response strategy, “The Balancing Act” will be featuring the FootFridge™ in an educational segment on “Optimal Foot Health,” which will assist in branding and heighten the product’s chance of success.

For more information on Incredible Discoveries’ unique go-to-market strategy, please contact Lee Kaplan via email Lee@IncredibleDiscoveries.com, or via phone 954.935.3162, ext. 230.

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Incredible Discoveries, a division of o2 Media, Inc., is a fully integrated production and marketing company that specializes in both short form and long form direct response infomercial development. Incredible Discoveries has a unique approach that allows them to work side-by-side with product manufacturers in developing go-to-market strategies via multi-media venues. Incredible Discoveries hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their unique and fresh approach to infomercial programming has facilitated partnerships with some of the largest agencies and manufacturers in the world. Visit us at www.IncredibleDiscoveries.com.