Kinesis Publishes a Whitepaper on Next Generation Panel Management Strategies

Jan. 11, 2012 - PRLog -- AUSTIN, TX (Jan 11, 2012) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, has published a new whitepaper entitled Future-Proofing Online Panels: A Multimode, Multisource Approach.

This whitepaper focuses on the changes that are occurring within the market research industry in terms of panel management strategy and implementation. It details the importance of expanding panel management practices to support new web-enabled device types including mobile phones and tablets, as well as utilizing new recruitment sources including river sampling and social media, to improve overall panelist recruitment and retention.

“Changes in consumer habits are dictating that online panels become more inclusive of new technologies and strategies,” said Kinesis President Leslie Townsend. “Since usage of mobile devices and social media tools continues to escalate within market research, Kinesis offers our new whitepaper to assist panel managers with the expansion of their panel functionality, and to ultimately improve the quality of their research.”

Topics addressed within the whitepaper include changes in panelist behavior, multimode device support, panel functionality, panelist recruitment/profiling/engagement strategies, and best practices recommendations. The Future-Proofing Online Panels: A Multimode, Multisource Approach whitepaper is available for free download on the Kinesis website http://www.kinesissurvey.com/resources/whitepapers/.

About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide.

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Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research.