Speedo Roadshow Celebrates its 10,000Th visitor at John Lewis Fitness Event at Cribbs Causeway-Brist

Jan. 25, 2012 - PRLog -- The Speedo Roadshow hits the road again to support John Lewis’ health and fitness event at the The Mall at Cribbs Causeway in Bristol 26th to 29th January. During the fitness event weekend the Speedo Roadshow will welcome its 10,000th visitor on board and to celebrate will offer this lucky individual £100 (or 10,000 pennies) to spend on board the wagon as well as a bottle of champagne.

The Speedo Roadshow, is an exciting interactive concept, housed in a specially tailored 11.5m ‘transformer’ vehicle  that will be situated outside the main entrance to The Mall.  During the course of the weekend the Roadshow will be supporting  John Lewis’s fitness event by highlighting Speedo’skey fitness styles forthis season, including the new ‘Aqua Active’ range of swimwear and accessories.

The Roadshow is designed to entertain all ages and levels of swim ability, whilst also raising awareness that swimming is an excellent way to keep fit and should form part of anyone’s health and fitness regime.  Speedo advisers will also be on hand to share their expert knowledge about all things ‘swim’ as well as offer advice on the best Speedo products to suit individual taquatic activity, body shape or style preferences.

The Speedo Roadshow will be touring the UK and Europe through 2012, visiting key retail outlets, retailer HQs and top consumer events and festivals looking to promote swimming and water sports as a fun family activity.

For more information visit www.speedo.co.uk

ENDS   For further information please contact:

Rae Young      t. 0207 940 7176      e. rae@brandnation.co.uk

About Speedo®
The UK’s no.1 swim brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Supporting swimming from grass-roots through to elite level, including the phenomenal Michael Phelps, in the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® - the fastest and most technologically advanced swimsuit ever created. Speedo® is owned by Speedo Holdings B.V and distributed in over 170 countries around the world; to find out more visit: speedo.co.uk. SPEEDO, the ARROW device, FASTSKIN, AQUALAB, LZR PULSE, SPEEDO ENDURANCE, FLIPTURNS,
FASTSKINFSII, SPEEDO BIOFUSE, SWYM, SPEEDO SCULPTURE, AQUABEAT and LZR RACER are registered trademarks of Speedo Holdings B.V. RACING SYSTEM is a trademark of Speedo Holdings B.V. The LZR RACER suit has worldwide design rights and patents pending.  The FASTSKIN3 Racing System cap, goggle and suit has worldwide design rights and patents pending.

# # #

Brandnation is an integrated marketing, PR and communications agency based in central London, specialising in multi-dimensional creative brand campaigns across fashion, sport, lifestyle and beauty sectors.