Teva Rebrands Website to Support Sam Pilgrim’s Shot at Hat-trick

March 27, 2012 - PRLog -- Now in its 7th year the Vienna Air King now attracts 120,000 visitors and coincides
with the ARGUS Bike Festival which launches the European bike season. Last year’s
event saw Sam Pilgrim take first place for the second consecutive year and this year
the Teva sponsored athlete will be battling it out against all-comers for the allimportant
hat-trick.

According to Sam Pilgrim, “I can’t wait for the action to start. I’m feeling great and
really up for it but I know I’m going to be under pressure from the other competitors.
They won’t make the hat-trick easy.”

“Sam’s achievements to date are phenomenal and the hat-trick would be the icing on
the cake, which is why we are supporting and promoting Sam through the website.
Teva is delighted to be associated with such a professional competitor and one who
is on top of his game.” Says, Teva UK Marketing Manager, Luke Schryver.

For more information please contact: jenny@brandnation.co.uk 0207 940 7178

About Teva
Teva is a division of California-based Decker Outdoor Corp., and adventure and
water have always been at the heart of the Teva proposition. Indeed, the Teva brand
was born upon the choppy course of the Colorado River in 1984 when the difficulty
experienced by a Grand Canyon river guide when negotiating watery terrain inspired
him to revolutionize the footwear industry by the creation of the world’s first sports
sandal.

In the 26 years since that first bold step into the Grand Canyon, Teva has put a huge
amount of effort, experience and expertise into developing products that inspire the
concept of inner adventure and provide wearers with the technology they require to
fulfill their chosen adventures.

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Brandnation is an integrated marketing, PR and communications agency based in central London, specialising in multi-dimensional creative brand campaigns across fashion, sport, lifestyle and beauty sectors.