Lucas Oil Joins Position One Motorsports as Official Sponsor

Officials for Position One Motorsports and Lucas Oil are excited to announce a marketing partnership agreement for 2012 and beyond. Lucas Oil will become an official product sponsor for the first-class race team and driver development program.
 
April 2, 2012 - PRLog -- Officials for Position One Motorsports and Lucas Oil are excited to announce a marketing partnership agreement for 2012 and beyond. Lucas Oil will become an official product sponsor for the first-class race team and driver development program.

"Lucas Oil is happy to be associated with Position One Motorsports," stated Tom Bogner, Director of Motorsports for Lucas Oil. "Their hard work, dedication, and pride in their organization mirrors that that of the Lucas organization. We expect great things from the Position One team and look forward to a long relationship."

Also joining the Position One Motorsports team is Jason Patison. Patison will be driving his own car at various events throughout the season while the Position One team will prepare and maintain the car out of their shop. Patison's experience will also be invaluable in the growth of the Position One Motorsports driver development program.

"Position One has a great reputation for preparing first class racecars, I look forward to getting behind the wheel this season and experiencing their work first hand," Patison said.

Patison is a veteran racer who cut his racing teeth at many of of the areas race tracks. From his first career Mini-Stock start back in 1997 on dirt to racing in the NASCAR K&N Pro Series on both coasts, this California native thrives behind the wheel and behind his desk at MAVTV where he is the Programming Director.

Patison is married with two young children and when not at work or behind the wheel he is completing his MBA.

Position One Motorsports goals for 2012 will be to further develop their winning tradition and become the premier West Coast team for developing championship caliber drivers. The team currently has a fleet of three ultra-competitive Late Model cars and two equally competitive Super Late Model entries ready for competition.  A brand new Late Model is the newest addition to the rental program, along with a previous Toyota All-star Showdown winning Super Late Model entry. The team will compete at various west coast tracks in 2012 and their current schedule includes visits to The Bullring in Las Vegas, All American Speedway, Stockton 99 and Lake Havasu.

Position One Motorsports has corporate partnerships with King Taco, Lucas Oil, Eibach Springs, Ron's Rear Ends, and Jan's Towing. The team completes in Super Late Model/Late Model races throughout the Southwest region as well as provides a complete Driver Development Program for funded drivers. For additional information log onto their website at http://www.position-onemotorsports.com.

Giving Thanks to a Hero
"Giving Thanks to a Hero" program honors servicemen/servicewomen and their families involved in the 10-year plus war on terrorism and the enormous sacrifices many of them have had to make in order to make this country safer, the Position One Motorsports team is hoping that the program will in some small way show that we are all appreciative of their sacrifices. The program was the idea of Position One Motorsports team owner Luis Martinez Sr. "Veterans and their families have sacrificed much in order that we Americans can enjoy our lifestyle and freedoms and this is really just a small way that we can give back to them and say a heartfelt thank you," stated Martinez.

About Position One Motorsports
Since its inception back in 2002, Position One Motorsports began the long and arduous task of establishing a strong reputation in the motorsports world. Position One began building it's foundation with a go-kart competition and has since become one of the most respected racing organizations in the region. Owned by Luis Martinez Sr. and features talented young driver Luis Martinez Jr. The team is defined by race wins and championships and offers a world-class hospitality experience and driver development program making the organization one of the most appealing brands in racing. For complete team information log onto http://www.position-onemotorsports.com or follow the team on Facebook. The team has corporate partnerships with King Taco, Lucas Oil, Eibach Springs, Ron's Rear Ends, and Jan's Towing.

About Lucas Oil
Lucas Oil Products was founded by Forrest Lucas and his wife, Charlotte, in 1989 after Forrest spent 20 years as a truck driver and owner of a nationwide long-haul trucking fleet. They experienced firsthand the need for better lubricants and fuel treatments to maintain their equipment.  

Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a top-selling additive line in the American trucking and automotive retail industries. Understanding the need for certain types of products in the trucking and automotive industries, Forrest went to work developing two products to add to the already extensive line of premium oils, greases, and problem-solving additives. For additional information and complete product offerings, visit their website at www.lucasoil.com.  

About DJ Shannon Enterprises LLC
From one-time press releases, onsite event coverage, to full a season PR campaign, we have a grassroots motorsports marketing program to fit your budget and needs.  Get started today by calling Derrick at 208/870-8066 or email derrick@djssportsmarketing.com

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DJS Sports Marketing is a full service public relations and marketing company specializing in the motorsports industry. We offer a grassroots marketing approach that has provided our clients unique exposure and presence in the marketplace.
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