Waging War Against the Weight!

April 16, 2012 - PRLog -- After graduating with a B.S. in Mathematics from Spelman College and a B.S. in Civil Engineering from Georgia Institute of Technology, Ashley Thompson has worked as an engineer conducting extensive research in order to develop economic solutions for various national brands. But it was a recent trip to her son’s school that led her to research the effects of childhood obesity after observing the lunch being served to the children. “There were a lot of processed foods and juices but minimal fresh fruits and vegetables; that’s when I knew I had to do something,” says the motivated mother. Armed with a natural concern for her child’s health and the professional skills to create solutions, Thompson began to plan…within a week, Activate! was born.

Activate! is a catalyst for developing the WHOLE child: Mind, Body and Soul. The non-profit’s mission is to improve the health and well-being of America’s future generations. The programs will include nutrition workshops, walk-a-thons, relay races, yoga, gardening as well as other activities designed to fuse fun and fitness. Activate! will encourage parents, educational facilities and community organizations to make concerted efforts in promoting a health conscious lifestyle.

According to the Centers for Disease Control and Prevention, childhood obesity has more than tripled in the past 30 years with a 2008 report reflecting one third of children and adolescents were overweight or obese. While the statistics are overwhelming, the effects of childhood obesity are even more staggering. Children struggling with obesity are more prone to Type 2 diabetes, hypertension, sleep apnea, asthma and gallstones.

“The time is now for us to take action,” said Thompson, “it is our responsibility as adults and educators to instill in our youth the premise that health is not an option, it is a priority.” To promote the Activate! mission, Thompson has enlisted the help of public relations firm Kelli Flournoy PR. “Our goal is to support the mission of Activate! by implementing a strategic social media campaign created to cultivate the brand through community outreach,” says founder Kelli Flournoy.

Thompson and her team are deeply committed to actively changing lives one bite at a time and will kick-off their movement with the first Activate! community event, which will be held in Atlanta, GA, early summer 2012. For more information on Activate! and their mission, please visit www.activateme.org.


About Kelli Flournoy PR
Kelli Flournoy PR is a boutique firm that specializes in the representation of fashion, beauty and lifestyle brands. The result-driven firm provides initiatives that ensure media exposure and proper brand representation based on the clients’ vision. Kelli Flournoy PR provides a wide array of services including branding, media relations, events, social media and creative services.  The company’s motto: “Fashioning Relationships and Building Brands.”