A New Spin on an Old Specialty

April 17, 2012 - PRLog -- Parlez francais by day and style by night, French teacher and natural born fashion maven Tynisha Lougher has set out to change the vintage shopping experience. Initially launched in the fall of 2011 by Lougher and partner, Friends with Vintage is the latest addition to the growing market of vintage e-tailers offering rare clothing and accessories at reasonable prices…oui!

So what sets this e-shop apart from the rest of the pack? Well for starters Lougher has developed a discerning eye for style enhanced by her travels abroad and extended stay in Paris. Her partner, who chooses to remain “silent,” has worked in the fashion industry for nearly a decade both on the creative and corporate side. Together the two bring complementary skill sets that when partnered, yield the necessary foundation to build a successful business.

Additionally, the team is confident their selection process will serve as a solid competitive advantage. “The biggest dilemma my clients have about buying vintage is not knowing how to infuse it into their personal style. They look at a sequin dress and think they’ll never wear it…until we let them know they can cut it into a jacket and pair it with their favorite tank top and jeans. Each item is selected to create a look,” explains Lougher.

While the vision for the company is not only to sell vintage clothing but also offer style tips, the duo realizes they will need to clearly communicate this message to their target demographic. Thus, they have tapped fashion pr firm Kelli Flournoy PR to handle all brand communications. “Our strategy is to promote the product and encourage engagement through various social media platforms. By telling the story of the vintage fashion lover: what she wears, where she goes and what she’s doing when she gets there, we are ultimately creating a complete lifestyle brand,” proclaims KFPR founder, Kelli Flournoy.

The company’s vision and business model accurately defines the brand persona of Friends with Vintage, positioning them to transform the vintage retail industry…one polyester piece at a time.

For more information, please visit www.friendswithvintage.com.



About Kelli Flournoy PR
Kelli Flournoy PR is a boutique firm that specializes in the representation of fashion, beauty and lifestyle brands. The result-driven firm provides initiatives that ensure media exposure and proper brand representation based on the clients’ vision. Kelli Flournoy PR provides a wide array of services including branding, media relations, events, social media and creative services.  The company’s motto: “Fashioning Relationships and Building Brands.”