Penn Strategies’ New eBook Offers LinkedIn Marketing Tips for Small Businesses

May 24, 2012 - PRLog -- Washington, DC—In recognition of National Small Business Week, Penn Strategies today announced that it will give away free copies of its new eBook, LinkedIn Customer Explorer: Strategies, Tips and Tools for Finding Your Next Customer Using LinkedIn. The eBook includes a wealth of information that small businesses can use to get started on LinkedIn and develop a winning sales leads strategy. In the eBook, small business owners will find resources to build a comprehensive sales leads program on LinkedIn, from information on setting up a LinkedIn company page to optimizing page content, fine-tuning marketing messages and building strong networks.

“We are excited to offer a resource that small businesses can use to maximize their marketing potential,” said Chief Executive and Brand Officer Shrita Sterlin. “For small business owners who already wear multiple hats, social media marketing can be an onerous undertaking. Our new eBook is a roadmap to help business owners get started on LinkedIn and then leverage the platform to find their next customer.”

Small businesses may take advantage of this exclusive offer by joining Penn Strategies Facebook page: https://www.facebook.com/pennstrategiesllc/app_2372024763....

As outlined in the eBook, LinkedIn can help small businesses recruit better candidates, expand their network, crowdsource business problems, develop sales leads, and build their online brand. This eBook also includes five steps for generating sales leads on LinkedIn, based on successful case studies. For example, Ultimate Software, a maker of human management capital solutions, used LinkedIn to identify 107 sales leads in 2011. BtoB Magazine named Ultimate Software its 2012 winner for the Social Media Marketing: LinkedIn award.

“As with any new tool, learning the best way to make LinkedIn work for your business can take time,” said Shrita Sterlin. “Here at Penn Strategies, we are continually discovering new ways to harness the power of social media. We invite small businesses to begin their journey with us.”

National Small Business Week is public-private partnership honoring more than 28 million American small businesses and their employees.