Canada's Premier Steak House Restaurants Turn Digital

June 8, 2012 - PRLog -- Ric’s Grill steak, seafood and chop restaurants, famed for using fresh ingredients all freshly prepared, are taking a fresh approach to their menu presentation by turning them digital and presenting them on iPads for their diners.

The first restaurant chain to adopt iRiS F&B suite for digital menus in Canada, the restaurants will display their wine lists, food menus and bar menus via iPad. These will replace the paper menus, bring the food and drink items to life, displayed brilliantly on this digital platform for diners to choose from.

The application enables Ric’s grill restaurants to present their wine cellar on a modern, clear, enticing and informative platform. This enables the restaurant’s clientele to view as much or as little information as they require.

The design, look and feel is bespoke for Ric’s Grill; diners view stunning images, and are offered three separate categories: Sommelier, Menu and Bar.

The Sommelier app allows diners to read relevant tasting notes and choose by grape variety, color, regional preference and even by bottle or glass. Of course, if still undecided, diners might be tempted by the “Sommelier Recommendations” where the restaurant can display their preferred selections and suggestions. All this information and more is available at the diners’ fingertips, quite literally.

The Menu option displays the food items visually, allowing suggestions such as chef specials and locally grown items, displaying dishes in an appealing and tempting way through images, and creating an altogether different experience. Set menus and dishes can be changed in an instant and even special menus for groups can be tailored to provide a personalized service.

The Bar app enables the full range of beverages to be displayed brilliantly and can include information such as how it is prepared and ingredients. It can also display video of the cocktail preparation.

Removing the printing costs, it is easy to manage and maintain, with updates done in an instant. Never again will the Sommelier or waiter have to advise a particular label or dish has just sold out. Set Menus can be “unset” and changed quickly and easily, and food and drinks are presented in a format that truly excites customers.  

This innovative move to a digital F&B menu fits with Ric's Grill's environmental policy, allows the restaurants to be pro-active, engage in a way not previously possible, increase sales, reduce costs, and provide a memorable experience for diners.

Further information:  www.irisvalet.com