Mary Kay Expands its Wings in North India

June 26, 2012 - PRLog -- New Delhi (26th June, 2012) – Mary Kay Cosmetics Pvt. Ltd., India anticipates Investing approx $20 million USD in India during 5 years of its inception in India and announced additional investment of $10 million USD last year to continue Enriching Women’s Lives. Mary Kay Plans to have a Pan India Presence in the next 2 years.  Currently Mary Kay has multiple warehouses and offices across the country and plans to open more to be close to its customers.

Today Mary Kay announces opening of its NEW Mary Kay office in Ludhiana .The Expansion will directly increase the availability of Mary Kay Products in Ludhiana. The Leading Direct selling company even announced coming of a brand new campaign - Mary Kay’s largest global cause marketing initiative NEW Beauty That Counts® Campaign. In Honor of International Women’s Day, Mary Kay every year also celebrates ‘Global Month of Service’ where all the people associated with Mary Kay join together for a social cause in some way or the other.

Speaking on the occasion, Mr. K.K. Chua, President, APAC, Mary Kay Inc. said "I am happy to be back again to see Mary Kay India expanding. Mary Kay entered into the Indian market in 2007 with a commitment to initially invest $20 Mn over a period of 5 years and additional $ 10 million announced last year. This additional investment will be used towards Brand Building by opening more brand experience centers and offices. We will invest in more warehouses so that we can provide better service in terms of faster delivery of products. We firmly believe that good infrastructure is the backbone for any company to be successful in India and we will continue to invest in it .”  
Hina Nagarajan, Country Manager, Mary Kay Cosmetics Pvt. Ltd., India added “Our expansion strategy is all about understanding Indian consumer needs and offering them the best value for their money. We will continue to expand our product portfolio by increasing the number of products relevant for the market. Our philosophy at Mary Kay is based on “TRY BEFORE YOU BUY”. In this context, more and more offices will be opened to offer product touch and feel as well as brand experience for our customers. The consumers also interact with our brand through some innovative and exciting tools like Mary Kay Virtual Makeover on our website Additionally, our products come with a 100% satisfaction guarantee and a great service offer from our beauty consultants to their customers. This makes for a great overall brand experience

Mary Kay Launches TimeWise® Day Solution Sunscreen SPF 35/PA+++ . With an SPF of 35, this innovative product helps prevent sun damage such as lines and discoloration before they occur by blocking damaging UVA/UVB rays. TimeWise® Day Solution Sunscreen SPF 35/PA+++ not only prevents sun damage but also has Sea Fennel extract, an anti oxidant that helps fight free radicals that can be caused by Sun damage and can accelerate skin aging. A calming peptide helps relax expression lines.


For nearly 50 years, Mary Kay has remained committed to “doing well by doing good.” Mary Kay’s largest global cause marketing initiative is its Beauty That Counts® campaign. Through this campaign, Mary Kay has donated millions of dollars from the worldwide sale of Beauty That Counts® products to causes that change the lives of women and children around the world

In addition, Mary Kay encourages volunteerism with its Global Month of Service where Mary Kay Independent Beauty Consultants, corporate employees, customers and friends unite to help others. In Honor of International Women’s Day. Mary Kay every year celebrates ‘Global Month of Service’ where all the people associated with Mary Kay joins together for a social cause in some way or the other.In 2012, Mary Kay Global Month of Service Results in Service Valued at More Than $4 Million (USD) and  197,010 Hours Of Community Service Worldwide.

Mary Kay offers a variety of tools including personal e-commerce sites for Independent Beauty Consultants, online virtual makeovers for consumers, e-catalogs, business management tools for mobile devices and social media messaging. These digital tools help Independent Beauty Consultants broaden their reach, strengthen their customer network and increase awareness about their businesses – all of which appeal to one of the fastest-growing groups of Independent Beauty Consultants - Generation Y.

Mary Kay recently won an Ethos award from the Direct Selling Association’s for Mobile Technology and Technology Innovation with the Virutal Makeover app. The app launched in the United States in March and in Brazil in June. So far, it has over 300,000 downloads with a goal of 1 million by the end of the first year.

Mary Kay also won awards for the Inspiring Stories and support for women empowerment programs.