Driving Revenue from Use of Mobile Technology is Focus of November’s Mobile Monday Detroit Event

Nov. 6, 2012 - PRLog -- Detroit, MI - The holiday season is fast-approaching, and with it, a prime opportunity for the use of mobile technology in all forms to engage with target customers for driving sales and increased revenue - for mobile app developers and for marketers. To maximize this opportunity, Mobile Monday Detroit is hosting presentations on Monday, November 12th, from highly-respected national experts focusing on two specific areas:

·         Mobile app monetization

·         Customer / business generation via mobile marketing

For mobile app developers, Greg Carfine, Director of Global Monetization Solutions for Millennial Media, the Baltimore-based international mobile advertising and data platform, will present insights about best practices to be followed to generate increased revenue from mobile apps.

For business owners and marketing executives seeking to gain new customers and increased revenue, long-time mobile industry insider Fred Kopplow, Director of Marketing and Business Development for Frontier Computer Corporation, will review case studies from firms large and small to provide examples of the successful use of a variety of mobile technologies in achieving these goals.

Additionally, as a sponsor of the event, Millennial Media will be distributing material for app developers and taking entries from all interested attendees for a variety of raffle prizes.

Mobile Monday Detroit will take place at Compuware headquarters located at One Campus Martius in Detroit starting at 5:30 p.m.  Attendance at the event is FREE, but advance registration is required at http://meetup.com/Mobile-Monday-Detroit. Free parking is available (with ticket validation at event sign-in) in Compuware’s parking deck directly behind the headquarters building, and refreshments will be served courtesy of Compuware.

This month’s Mobile Monday Detroit is sponsored by the Mobile Technology Association of Michigan (http://gomobilemichigan.org/) (MTAM), Mobile Monday Michigan (http://mobilemondaymichigan.org/), Compuware (http://compuware.com/) and Millennial Media (http://www.millennialmedia.com/).

About Mobile Monday Detroit:

Mobile Monday Detroit is a local chapter of the Mobile Technology Association of Michigan’s (http://gomobilemichigan.org/) (MTAM) education and networking program, Mobile Monday Michigan, which is affiliated with the international Helsinki, Finland-based MobileMonday organization.  MobileMonday (MoMo) is an open community of mobile industry visionaries, developers, influential individuals, and users fostering cooperation and cross-company business development through virtual and live networking events. The group’s programs are designed to facilitate idea sharing, best practices development, trends identification, and Mobile Industry growth locally, regionally, nationally, and internationally.

The Michigan branch executes on these objectives through chapters located in Detroit, Ann Arbor, Grand Rapids and Lansing by delivering a balanced approach of business and technical content from within the Michigan business community, as well as beyond our State, in order to insure the Michigan community is made aware of developments taking place outside our area that can aid local businesses.  

Those interested in learning more about Mobile Monday Michigan can find the group’s website at http://MobileMondayMichigan.org; information about the International organization can be found at http://MobileMonday.net and information about MTAM is located at http://GoMobileMichigan.org.